OpenAI has published its policies for advertising and expanding access to AI tools. We explain what's changing, why it's important for businesses in the digital world, and what the implications may be for marketing and AI implementations.
Want to increase sales in your online store? Discover E-Seller AI – an innovative chatbot that automates sales and customer service processes. Thanks to artificial intelligence, your store will become more efficient, and customers will enjoy faster and more personalized service. See how implementing a chatbot can improve your sales results!
In the age of digital transformation, artificial intelligence is becoming an invaluable support for SEO. Automating processes like keyword selection and content generation allows SEO specialists to focus on more creative and strategic activities. In this article, we discuss how AI impacts daily SEO work, which tools are worth implementing, and how to leverage AI to achieve better results faster.
Klarna's Agentic Product Protocol is the new data standard for AI-driven shopping. Find out what this means for online stores and how to prepare.
More and more customers are visiting online stores thanks to AI-generated recommendations and responses, but many brands are facing the same problem: visits are increasing, and shopping carts aren't closing as quickly as they do in SEO campaigns. This article explains why ChatGPT traffic often has a different purchasing intent, where the highest post-click friction occurs, and what changes to make to content, landing pages, analytics, and checkout to truly leverage AI traffic for revenue.
What?ChatGPT is an advanced language model created by OpenAI that integrates with e-commerce platforms to provide shopping functionality. In practice, this means that customers can conduct
Schema Markup and Visibility in AI Overviews (Google's AI review) - Does structured data improve Google rankings? What? A comparative experiment reveals the impact of structured data quality on
What? Google has released research data on the impact of its AI Overviews feature on how users search and shop online
What? According to data provided by Authoritas, after implementing AI Overviews, they noticed drastic drops in CTR in both organic and paid results. Why? These changes indicate that
What? Google's NotebookLM is an intelligent knowledge tool that uses the Gemini 2.5 Pro to organize materials, extract conclusions from documents, and respond
What? After Google introduced AI Overviews, which changes the way search results are presented by providing users with ready-made summaries generated by artificial intelligence, a drastic drop was observed
AI Mode in Google Search is now available in Poland! What? Google announced that AI Mode, a search mode powered by artificial intelligence, is now available in
