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e-commerce

AI traffic in your online store: how to turn ChatGPT visits into real revenue

More and more customers are visiting online stores thanks to AI-generated recommendations and responses, but many brands are facing the same problem: visits are increasing, and shopping carts aren't closing as quickly as they do in SEO campaigns. This article explains why ChatGPT traffic often has a different purchasing intent, where the highest post-click friction occurs, and what changes to make to content, landing pages, analytics, and checkout to truly leverage AI traffic for revenue.

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Marcin Stadnik 2025-12-26
e-commerce

Menu assigner in IdoSell products – how to automate your store menu and save time

Manually assigning products to menus can take hours, especially when the offer changes frequently. The Assigner app in IdoSell does it automatically – based on rules that you set once and only fine-tune as needed. See how it works, what criteria you can use, and how to organize your "New Arrivals," "Promotions," or "Available Immediately" menus without daily clicking.

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Marcin Stadnik 2025-12-25
marketplace

What is this VTEX platform?

What? VTEX is a modern, modular e-commerce platform combining a headless approach, composable commerce, and MACH architecture. It enables flexible and scalable sales across B2C and B2B models

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Kornelia Makowska 2025-07-18
marketplace

Kaufland marketplace – what did 2024 look like?

What? This study is a comprehensive analysis of Kaufland Marketplace's operations in 2024. It includes a detailed overview of the platform's business performance, a description of key marketing and technology initiatives,

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Kornelia Makowska 2025-06-28