Hotjar in IdoSell helps you see your online store through your customers' eyes: where they click, where they pause, and why they abandon their purchase. It's practical support for UX and sales in the digital world.
What? A practical guide to Search Console Insights – how it works, what data it offers, and how it can help you analyze your content effectively
What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, replacing Universal Analytics and becoming the standard on July 1, 2023.
AI Mode in Google Search is now available in Poland! What? Google announced that AI Mode, a search mode powered by artificial intelligence, is now available in
What? This article explains what Google Search Console is, how it works, and how it helps you analyze your website's visibility in Google – from indexing and technical errors,
What? Mobile first is a strategy for designing and developing an online store from the smallest screen. The mobile version is created first (layout, navigation, call-to-action, forms, performance), and only then is it expanded
What? Marketing automation is an advanced way of conducting marketing communications based on process automation, message personalization, and analysis of customer behavioral data. It's not just a set of tools
What? Google topic dominance, also known as topical authority, is an approach to building search engine visibility that goes beyond the classic SEO thinking based on
What? Consent Mode v2 is a new user consent management mechanism developed by Google that allows digital companies to legally collect data while
What? The article you have before you is a comprehensive guide to Core Web Vitals – key metrics of website quality that Google uses to evaluate user experience.
What? This guide covers strategies for effectively closing e-commerce transactions, with a particular focus on actions that help reduce cart abandonment. We cover all the elements comprehensively
What? This article discusses the strategic importance of the "About Us" section in online stores and its impact on building trust in the world of digital shopping. Why? In the digital world,
