Termika IK: Digital Transformation That Boosts Sales and Visibility in the HVAC Industry

Termika IK is a leading Polish heating and installation company. The company specializes in providing heating, air conditioning, and ventilation solutions, and provides comprehensive support for professionals in the construction, installation, and development industries. Based in Poland, Termika IK collaborates with leading manufacturers, offering the highest quality products and services in heating, ventilation, and air conditioning systems.

The heating, ventilation, and air conditioning (HVAC) industry plays a key role in ensuring thermal comfort, ventilation, and air conditioning, as well as optimizing energy consumption in modern buildings. It designs and implements systems that enable effective energy management and ensure occupant comfort.

Our activities included auditing, developing an e-commerce strategy, building and optimizing the platform, and implementing marketing and sales support tools. The team worked in the following areas:

1. Audit and Analysis: We conducted a detailed audit of the existing e-commerce platform, identified areas for improvement, and analyzed the market and customer needs of Termika IK. Based on these results, we prepared a detailed roadmap for development activities.
2. E-commerce Strategy: We developed and implemented an e-commerce development strategy aligned with the client's business goals. This strategy included optimizing user experience, improving store performance, implementing new features, and streamlining purchasing processes.
3. Content and Marketing Development: The team created a content plan that supported SEO and marketing efforts. We prepared and implemented articles, guides, blogs, and other content that engaged users and promoted Termika IK's offerings.
4. SEO Optimization: We managed the Termika IK website positioning process, implementing on-site and off-site activities, as well as technical optimizations that resulted in increased search engine visibility.
5. Support in building an e-commerce team: We helped create a dedicated e-commerce team at Termika IK, recruiting specialists and implementing an operational system based on KPIs and digital tools.
6. Education and e-learning platform: We implemented an e-learning platform project that supported the education of business partners and installers. We also provided appropriate training support that helped ensure effective solution implementation.
7. Project management and coordination: The ŚwiatCyfrowy team acted as the main project coordinator, monitoring progress, controlling the quality of implementation of individual stages and ensuring the timely completion of all activities.

• Increase your online brand visibility and product availability.
• Optimizing user experience on the website.
• Increasing user engagement by providing useful content and educational tools.
• Development of a B2B and B2C online store, enabling an efficient purchasing process for professionals.

The project implemented modern tools and technologies, such as:

• CMS: Pimcore,
• E-commerce platform: IdoSell,
• SEO Tools: Senuto, Ahrefs, GA4, GSC, GTM,
• Marketing Automation,
• CRM: SugarCRM,
• Content creation and UX optimization tools.

A closed B2B online store was created, available exclusively to verified POL-PLUS trading partners, operating under the polplus.pl domain. The platform was built on IdoSell with custom front-end personalization and loyalty module integration. Logged-in partners can browse promotional packages prepared specifically for the event, place orders, and automatically accumulate loyalty points. Accumulated points are visible in the customer's account and can be exchanged for rewards from a separate catalog available in the store. The entire process—from placing a reward order to its logistics—is handled by the platform without the need for manual intervention from the sales department. SALESmanago supports communication with partners: notifications about points, promotions, and rewards.

• Increased sales by streamlining the purchasing process.
• Increasing user engagement through educational content and e-learning platforms.
• Significant improvement in search engine visibility and increase in organic website traffic.
• Improved purchasing process and conversion in the online store.

• E-commerce audit – Detailed analysis of the store, sales channels and competition to increase the effectiveness of operations.
• E-commerce strategy – A customized e-business development plan based on audit data and business goals.
• Content marketing – Creating valuable content that increases visibility and supports sales.
• SEO / Positioning – Optimizing your store for search engines to increase traffic and conversions.
• Google Ads for Stores – Google Ads advertising campaigns focused on results and profitability.
• E-commerce development – ​​Comprehensive technical and functional activities supporting the development of an online store.
• Marketplace management (Allegro, Ceneo and others) – Management and development of sales on popular external platforms.

Project completed.