What? The article "Digital Update: What you need to know today to win tomorrow" is a synthetic analysis of the most important trends, changes and challenges in the field of e-commerce, digital marketing and management
Properly structuring your article headings is a key element of effective SEO. H1, H2, and H3 headings not only organize your content but also aid in search engine optimization, improving your page's visibility in Google. Learn how to properly use headings to increase user engagement and improve your page's SEO. Here's everything you need to know about the role of headings in SEO!
Image optimization is a crucial element of any SEO strategy, yet it's often overlooked. Proper file naming, ALT attributes, compression, and file format can not only improve your page's loading speed but also increase your visibility in Google. Learn how to fully utilize your website's visual elements to attract valuable organic traffic from Google Images.
What? Voice search is a method of interacting with internet search engines in which users speak their queries instead of typing them on a keyboard. The technology is based on
November 2025 was a successful month for Polish e-commerce. Base Index data shows that sales increased by 11.3% and the number of orders by 3.7%. Although the average basket value decreased, the number of transactions increased, and foreign sales reached record levels. Learn how these changes have impacted the Polish online market and what the industry's forecasts are.
PKO BP and Allegro join forces – PLN 15 billion in financing and a million new customers within reach What? The new cooperation between PKO Bank Polski and Allegro assumes the launch of
Cloudflare Platform and Services Outage – How is it possible that 20% of the internet went down? What? On November 18, 2025, there was a global outage of Cloudflare infrastructure, one
AWS Outage – Amazon Web Services – How One Huge Corporation Influences the Digital World… What? In October 2025, Amazon Web Services experienced a major outage
What? Growing online threats targeting seniors – how cybercriminals exploit the inexperience of older people and what can be done to increase their online safety. Why?
What? A practical guide to Search Console Insights – how it works, what data it offers, and how it can help you analyze your content effectively
Schema Markup and Visibility in AI Overviews (Google's AI review) - Does structured data improve Google rankings? What? A comparative experiment reveals the impact of structured data quality on
What? Google has released research data on the impact of its AI Overviews feature on how users search and shop online