
Google Analytics 4: How it works, what it offers, and how to implement it
What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, replacing Universal Analytics and becoming the standard on July 1, 2023.

What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, replacing Universal Analytics and becoming the standard on July 1, 2023.

What? IdoSell has released a new version of Bridge in its application catalog – a tool enabling advanced integration between online stores and ERP systems. The new version also includes

What? The Temu platform achieved record results in Poland in August 2025, overtaking Allegro in terms of user numbers and reach, according to Mediapanel data.

What? BLIK has reached another record high – in the second quarter of 2025, the number of active users exceeded 20 million. This is a result of the growing popularity of mobile payments in Poland

What? The delivery sector in Poland is experiencing a busy period. The number of parcels generated by online stores is growing week by week, and courier companies are seeing record results

The conflict between InPost and Allegro is hitting the former owners of Mall Group. What's happening? The former owners of the Czech group Mall Group, which was sold to Allegro in 2022,

What? A federal court in the United States found that Google abused its dominant position in the search engine market, violating antitrust laws. As a result, the tech giant will have to

What? Google announced the implementation of another algorithm update – the August 2025 Spam Update, which aims to combat low-quality content and spam in results

What? Poczta Polska has launched a strategic partnership with Orlen Paczka, which aims to create the largest network of parcel collection and shipping points in Poland. Why? Combining the infrastructure of both companies

What? The latest data from the EHI Retail Institute and ECDB shows that the top ten online retailers are responsible for the lion's share of e-commerce growth in Germany. Why?

What? New data shows that fewer than 15% of online shoppers make a second purchase from the same online store. This is a worrying sign for an industry that

What? The European online retail market grew by 7% in 2024, reaching a value of over €800 billion. This growth confirms the growing importance of digital shopping in