What? According to data provided by Authoritas, after implementing AI Overviews, they noticed drastic drops in CTR in both organic and paid results. Why? These changes indicate that users are increasingly staying in
What? Google's NotebookLM is an intelligent knowledge tool that uses the Gemini 2.5 Pro to organize materials, extract conclusions from documents, and answer questions based on your
What? Google is introducing a new feature called Query Groups to Search Console, designed to help users better analyze and organize query data in search results. Why? The new tool lets you create groups
What? Senuto is an advanced SEO and content marketing platform that helps analyze website visibility on Google, plan content, and monitor the effects of your digital activities. It combines an extensive keyword database, modules, and
What? After Google introduced AI Overviews, which changes the way search results are presented by providing users with ready-made summaries generated by artificial intelligence, it saw a drastic drop in organic traffic. Why? According to Senuto analysis,
What? Amazon is launching a new service, Amazon Haul, which has just debuted in the European Union market. The platform promises to offer customers exceptionally low prices on thousands of products, competing directly with Chinese giants like
October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. The basket value increased and the
What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, which replaced Universal Analytics and became the standard from July 1, 2023. It allows you to track user activity both
What? IdoSell has released a new version of Bridge in its application catalog – a tool enabling advanced integration between online stores and ERP systems. The new version also brings changes to licensing, allowing you to assign
What? The Temu platform achieved record results in Poland in August 2025, overtaking Allegro in terms of user numbers and reach, according to Mediapanel data. Why? This is a significant signal for
What? BLIK has reached another record high – in the second quarter of 2025, the number of active users of the system exceeded 20 million. This is the result of the growing popularity of mobile payments in Poland and the increasing integration with
What? The delivery sector in Poland is experiencing a boom. The number of parcels generated by online stores is growing week by week, and courier companies are seeing record operating results. Why? The growth of online shopping
