Image optimization is a crucial element of any SEO strategy, yet it's often overlooked. Proper file naming, ALT attributes, compression, and file format can not only improve your page's loading speed but also increase your visibility in Google. Learn how to fully utilize your website's visual elements to attract valuable organic traffic from Google Images.
November 2025 was a successful month for Polish e-commerce. Base Index data shows that sales increased by 11.3% and the number of orders by 3.7%. Although the average basket value decreased, the number of transactions increased, and foreign sales reached record levels. Learn how these changes have impacted the Polish online market and what the industry's forecasts are.
PKO BP and Allegro join forces – PLN 15 billion in financing and a million new customers within reach. What? The new partnership between PKO Bank Polski and Allegro involves launching a financing line for sellers and reaching at least one million new retail customers. Why? This initiative is intended to support…
Cloudflare Platform and Services Outage – How Could 20% of the Internet Be Down? What? On November 18, 2025, a global infrastructure outage occurred at Cloudflare, one of the world's key network service providers. A system error disrupted hundreds of services, including online stores…
AWS Outage - Amazon Web Services – How One Massive Corporation Influences the Digital World...? What? In October 2025, Amazon Web Services (AWS), one of the world's largest cloud platforms, suffered a major outage. Technical issues affected numerous services and…
Schema markup and visibility in AI Overviews (Google AI review) – does structured data improve Google rankings? What? A comparative experiment reveals the impact of structured data quality on page visibility in Google AI Overviews. Why? AI Overviews is a new space in search results.…
October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. Increased basket values and growing international sales are just some of the positive signs for the industry. Learn how the Polish e-commerce market is faring in the pre-holiday period and what prospects await retailers.
Google's AI Mode is now available in Poland! What? Google has announced that AI Mode, a search mode powered by artificial intelligence, is now available in Poland. This is a groundbreaking change in the way search is used – instead of a traditional list of results, users…
Consumers don't trust the first result—AI use in search is skyrocketing. What? New research shows that only 11% of consumers trust the first search result, while a staggering 73% report increased use of AI tools in the last year. This trend is changing the way…
What? Media Expert announced that its online store will be transformed into a marketplace platform, opening up sales opportunities to external companies and expanding its product offerings through a single location. Why? The project aims to increase the brand's competitiveness, expand its product range, and improve the customer shopping experience…
