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What is BigCommerce and how does this online store platform work?
What?
BigCommerce is an advanced SaaS (Software as a Service) platform designed for online stores. It allows merchants to launch and manage online commerce across multiple channels from a single location, without having to invest in their own server infrastructure.
Why?
With ready-made integrations, flexible features, and an intuitive management panel, BigCommerce allows you to quickly grow your sales and reach customers worldwide—without the need for large IT teams. The platform also supports cross-border and headless commerce.
Who is it for?
Companies looking to expand domestically and internationally, both B2C and B2B, needing a modern, secure, and easy-to-manage e-commerce solution. It's also a good option for brands with global aspirations and technology startups.
What is the BigCommerce store building platform?
BigCommerce is an advanced online store platform designed for medium-sized and large businesses seeking scalable and flexible online sales solutions. It enables B2C and B2B sales while supporting international and omnichannel growth. Thanks to its rich functionality—such as product catalog management, marketplace integrations (e.g., Amazon, eBay), and built-in SEO and marketing tools—BigCommerce allows you to build a strong brand presence in the digital world.
The platform offers complete control over the appearance and functionality of the online store , while also supporting integration with popular e-commerce tools, payment systems, ERP systems, and marketing applications. BigCommerce is a SaaS (Software as a Service) solution, meaning the entire technical infrastructure is managed by the provider, reducing administrative burdens and ensuring a high level of security. It's an ideal choice for companies planning rapid growth and needing a stable and efficient platform for online sales.
What are the advantages of the BigCommerce shopping platform?
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Integration with sales channels
The platform allows for connections to popular marketplaces and price comparison sites. This makes it easier to manage offers and sales in multiple places simultaneously, without the need to log into each system separately. Unfortunately, it's difficult to find out what integrations exist for sales channels in Poland…
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Sales commission-free model
The subscription does not include additional fees based on order value. This is a financially beneficial solution for growing online stores.
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Scalability and stability of operation
BigCommerce ensures smooth operation regardless of the number of products and customers. The solution is tailored to the needs of both small businesses and large organizations, proving effective even with increasing traffic and seasonal sales spikes.
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Modern templates and content editor
Create aesthetically pleasing and functional stores without any programming knowledge. Themes are optimized for mobile devices.
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SEO Features
The platform supports organic SEO with access to metadata, links, and URL structure. Meta tags and friendly URLs can be modified.
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Support for B2B trade
Options for creating dedicated price lists and business accounts are available. This makes it easier for companies operating on a wholesale or partner model.
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Integrations with external systems
BigCommerce allows for connectivity with ERP and CRM systems, and business tools. It supports process automation and headless commerce solutions.
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High level of data security
Complies with PCI DSS standards, provides SSL certificates, automatic updates and data backups.
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Multiple currencies and locations supported
The platform supports different currencies and tax zones, making international expansion easier.
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Support for headless commerce
BigCommerce can run as a backend under any frontend, allowing you to create flexible and modern stores.
What are the disadvantages of the BigCommerce shopping platform?
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Limited access to source code
The technical structure cannot be fully modified. For companies requiring advanced or custom solutions, this can be a significant technical limitation, as relying primarily on APIs and available tools severely limits flexibility.
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High cost of advanced features
Paid add-ons and higher-priced plans. While BigCommerce offers many features, accessing some requires investing in more expensive plans or additional integrations, which can be a barrier for small and medium-sized businesses.
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Annual sales limit planned
Automatic upgrade to a more expensive subscription plan once you exceed a threshold. Even if you don't need additional features, you're forced to pay more once you reach your sales limit, which can be a surprise for growing businesses.
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Steep learning curve
The platform isn't intuitive for beginners. Those without prior experience managing an online store may encounter difficulties configuring and using the system, increasing the need for technical support.
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Few free templates
Design restrictions at no extra cost. Most modern and visually appealing themes are paid, requiring additional investment in the online store design phase.
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A poorer application ecosystem than the competition
Fewer pre-built integrations and extensions. Compared to Shopify, the number of apps available in BigCommerce is limited, which can make it difficult to expand your store with additional features.
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No automatic backups
There's no native backup for store data. Users must manually maintain backups or use external solutions, which increases the risk of data loss.
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No free plan
Payment is required from the start. BigCommerce only offers a 15-day trial period, which can be discouraging for startups and micro-businesses looking for a budget-friendly solution to get started.
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Access to selected features only on higher plans
Limited functionality in lower subscriptions. Many advanced features—such as directory filtering and custom reports—are only available at higher subscription levels.
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The need to use external applications
Many features are missing out of the box. To ensure full store functionality, users must use third-party applications, which complicates implementation and can incur additional costs.
What is the share of the BigCommerce platform in Poland?
BigCommerce is certainly not a market leader in Poland; what's more, it's a relatively unknown platform. Platforms like Shoper , PrestaShop , WooCommerce , and IdoSell . Despite this, the tool is slowly gaining recognition among larger companies planning international expansion and in the B2B segment. BigCommerce's advantages include its flexibility and scalability, which meet the needs of medium- and large-sized companies seeking a stable technological base. However, the costs of store customization and development can be a significant barrier.
What is the importance of this shopping platform for the digital world?
BigCommerce exemplifies a modern approach to e-commerce – combining the capabilities of large enterprise solutions with the availability of SaaS platforms and headless . It enables companies to implement personalized online stores, conduct multi-channel sales, and develop a global presence. As a tool supporting headless commerce and omnichannel models, it aligns with the latest trends in the digital world. It is a platform that helps brands compete effectively in demanding markets – even in highly competitive environments.
BigCommerce FAQ – Frequently Asked Questions and Answers
What is BigCommerce?
It is a SaaS platform for running online stores and online sales.
Who is BigCommerce for?
For B2C and B2B companies looking for a scalable and flexible e-commerce solution.
Does BigCommerce work in Polish?
The management panel is available mainly in English, but the store front can be Polishized.
What sales channels does the platform support?
You can integrate with Amazon, eBay, Google, Facebook and many other systems.
Is coding knowledge required?
For basic use – no, but advanced customization may require knowledge of HTML/CSS.
Does BigCommerce charge commissions?
No – unlike some platforms, the fee only covers the subscription.
What integrations does BigCommerce support?
Integrations with ERP systems, payments, shipping, marketing tools and marketplaces.
What does technical support look like?
Technical support works 24/7, but in English.
Is it possible to migrate a store from another platform?
Yes, BigCommerce allows you to import product, customer, and order data from popular systems.
Does the platform support mobile sales?
Yes – all themes are responsive and the client panel is adapted to mobile devices.
Want to learn more?
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
