Headless e-commerce: architecture, benefits, and implementation

What? 

Headless e-commerce is a modern approach to building online stores that separates the visual layer (front-end) from the technical layer (back-end). This gives companies greater control over the appearance, functionality, and speed of their stores.

Why is this important? 

Traditional e-commerce platforms often limit development and personalization opportunities. Headless architecture allows for the flexible integration of various technologies, faster implementation of changes, and a better user experience—regardless of the sales channel. This is crucial in the rapidly evolving digital world.

Who is this information for? 

For online store owners and managers, marketers, IT teams, and all companies looking to build modern and scalable online sales solutions. Headless is a solution for those seeking a competitive advantage and technological freedom.

Background – why headless e-commerce?

In an era of dynamic change and growing customer expectations, headless e-commerce is becoming a crucial element of modern online sales. Unlike traditional platforms, this model separates the visual layer ( frontend ) from the operational logic ( backend ), providing unparalleled flexibility . This allows companies to:

• Respond quickly to changing market needs,
• Personalize user experience,
• Design interfaces freely,
• Implement new features without the risk of destabilizing the entire system.

This is a huge competitive advantage , especially in an environment where speed and innovation count.

The greatest benefits of headless e-commerce emerge in the context of diverse sales channels . Customers today use a variety of devices and platforms – from web browsers and mobile apps to smartwatches and voice assistants. Headless e-commerce enables the creation of dedicated interfaces for each of these channels, without the need for backend intervention.

Moreover, each layer can be developed independently, which translates into:

• Faster implementation of new features,
• Reducing the number of errors,
• Greater control over the development process,
• Better adaptation to user expectations.

For example, a fashion brand could change the look and feel of its mobile app without impacting the ordering system. This isn't a vision of the future—it's already a reality .

While headless e-commerce offers many benefits, implementing this architecture is challenging . It requires:

• Advanced technical knowledge,
• An experienced and well-coordinated team,
• A well-thought-out implementation strategy,
• Often also cooperation with external experts.

For smaller companies, this may mean investing in new skills. However, the flexibility you gain often proves invaluable – especially if you want to stay ahead of the competition and quickly respond to changing market needs.

What is headless e-commerce?

Headless e-commerce is a modern online store architecture in which the visual layer (frontend) is separated from the technological backend . Unlike traditional systems, where these elements are closely interconnected, the headless model ensures complete independence and flexibility .

This allows you to modify the frontend and backend independently , without risking destabilization of the entire system. This means:

• faster implementation of changes,
• easier integration with various sales channels,
• greater flexibility in user experience design.

In today's dynamic e-commerce world, headless isn't just a competitive advantage—it's a necessity .

Definition and basic assumptions of headless architecture

Headless commerce architecture is based on a fundamental premise: separating the presentation layer (frontend) from the business logic (backend) . This allows the user interface to be freely designed and adapted to various devices—without interfering with the content management system or database.

The backend serves as the operational hub: it manages products, orders, payments, and integrations. The frontend is the layer with which users interact. Both layers communicate via APIs , enabling:

• easy implementation of new technologies (e.g. mobile applications, chatbots, voice commerce),
• creating consistent shopping experiences across devices,
• system scaling without technological limitations.

This approach not only simplifies development but opens the door to innovation.

What are the differences between headless and traditional e-commerce?

The main difference between a headless model and traditional e-commerce is the level of flexibility and independence of the system layers . In traditional solutions, the frontend and backend are closely linked, meaning any change to the website's appearance may require modifications to the backend code.

In the headless model, these layers operate independently, which translates into:

• easier and faster user interface modifications,
• lower costs of implementing changes,
• greater freedom in testing and implementing innovations,
• possibility of integration with modern technologies – such as augmented reality, chatbots or personalized recommendations.

More freedom, fewer restrictions - that's what headless e-commerce offers.

Separation of frontend and backend as the foundation of the headless model

Separating the frontend and backend is a key element of headless architecture. Each layer serves a distinct function:

Both layers communicate via API , which allows:

• quick implementation of changes without the risk of system destabilization,
• easy integration with external tools (e.g. CRM, ERP, payment systems),
• creating personalized shopping experiences tailored to user needs,
• dynamic scaling and development without technological limitations.

The result? Better alignment with customer expectations and faster response to market changes . And this is what determines success in e-commerce today.

What are the most important technologies in headless e-commerce?

Sounds promising? Absolutely. Let's see which technologies are now an essential element of an effective headless strategy.

The role of APIs and REST APIs in communication between layers

APIs and REST APIs play a crucial role in headless e-commerce . They enable seamless data exchange between the frontend and backend – acting as a bridge connecting the different layers of the system, ensuring their seamless collaboration.

In practice, this means that the user interface (frontend) can be developed independently of the business logic (backend) . This is a huge advantage that:

• shortens implementation time,
• provides greater freedom for designers,
• enables faster response to market needs.

An example is the commerce API , which allows for the integration of sales functions with various channels – from mobile apps to online stores and marketplace platforms. Such modularity is not only convenient but also a real competitive advantage. Companies can instantly tailor their offerings to specific customer groups.

Flexibility? Absolutely.

Headless CMS as a content source for multiple channels

A headless CMS is a content management system that operates independently of the presentation layer. This means that content created once can be used across multiple channels simultaneously—on a website, in a mobile app, and even on IoT devices.

This solution perfectly supports an omnichannel , enabling the creation of a consistent user experience – regardless of the location and form of contact with the brand. This is key to building loyalty today.

Additionally, separating content from the frontend gives you greater control over SEO . Companies can:

• update content faster,
• test different versions of messages,
• better respond to changing trends.

The result? More traffic, better search engine rankings, and—most importantly— higher revenue .

PWA and mobile-first in the headless context

There's no doubt about it – mobile is the dominant force today. That's why PWAs (Progressive Web Applications) and a mobile-first are the foundations of an effective headless e-commerce .

PWAs combine the advantages of native apps and websites. Their main advantages include:

• instant action,
• responsiveness,
• offline availability,
• no installation required.

Users love them – because they simply work. No lag, no waiting, no frustration.

The mobile-first approach, in turn, involves designing with the smallest screens—smartphones—in mind. As a result, interfaces are:

• simpler,
• more intuitive,
• better suited to the needs of modern users.

Headless e-commerce perfectly supports this approach, enabling the creation of optimized experiences regardless of device.

Frontend frameworks: React, Vue.js, Angular

The frontend is dominated by modern frameworks such as React , Vue.js , and Angular . They enable the creation of dynamic, fast, and aesthetically pleasing web applications that seamlessly integrate with the backend via APIs.

These tools create interfaces that:

• they look great,
• are fully adapted to user expectations,
• ensure responsiveness and scalability,
• are ready for further development.

In the world of headless e-commerce, development is absolutely essential. Without it, it's difficult to keep up with the pace of the market and growing customer demands .

Advantages of headless e-commerce architecture

Headless e-commerce architecture is gaining popularity among companies seeking to keep pace with dynamic technological changes and requiring flexible, scalable solutions for their sales platforms. Separating the presentation layer (frontend) from the business logic (backend) opens up new operational possibilities. This approach allows for faster implementation of changes, better meeting customer needs , and more agile response to changes in the digital world. Greater control and greater freedom – these are the greatest benefits of the headless model.

Technological flexibility and component independence

One of the key advantages of headless commerce is technological flexibility . Companies can independently design and develop user interfaces, creating unique shopping experiences tailored to specific target groups.

For example, a fashion brand implementing an interactive 3D catalog doesn't need to interfere with the backend—the frontend operates independently. This separation of components:

• accelerates the implementation of innovative solutions,
• makes it easier to test new features,
• enables a quick response to changing market trends.

The end result? Greater agility and competitive advantage.

UX Personalization and User Experience Improvement

headless commerce model significantly facilitates the personalization of user experience (UX) . Companies can design interfaces perfectly tailored to customer needs and behaviors – from dynamic recommendations to individualized purchase paths.

This approach:

• increases user engagement,
• improves conversion rate,
• strengthens brand loyalty.

The customer feels that the offer was created especially for them – and this makes a huge difference.

Page Loading Speed ​​and SEO Impact

In e-commerce, every second counts . Headless architecture allows for the optimization of individual application layers, which translates into faster page loading and better search engine optimization (SEO) .

Why is this so important?

• Search engines reward fast websites,
• users are more likely to stay on them,
• even a second difference can increase conversion by 7%.

Speed ​​is not just about user comfort – it is a real business advantage.

Scalability and ease of system development

The headless commerce architecture is designed for easy and secure scalability . The frontend and backend can evolve independently, giving businesses enormous flexibility to adapt to growing needs—without the risk of destabilizing the entire system.

For example, during Black Friday, you can increase the performance of only those components that are under the most stress. This approach:

• enables effective resource management,
• guarantees business continuity,
• minimizes the risk of failure at strategic moments.

It's not just convenience – it's safety and predictability.

Integration with external systems (ERP, CRM, payments)

Modern e-commerce requires seamless integration with external systems , such as ERP, CRM, and payment gateways. Headless commerce handles this perfectly thanks to its open APIs and modular structure.

In practice, this means:

• faster and simpler integrations,
• automatic data updates – e.g. inventory levels,
• less risk of errors and better customer service.

The result? More efficient operations and better information management, translating into real profits.

Support for omnichannel strategies

Today's customers use multiple channels—from online stores to mobile apps and even physical stores. Therefore, an omnichannel strategy is no longer a choice, but a necessity.

Headless architecture enables consistent content and data management across all channels . With a single source of truth:

• customers receive a consistent experience regardless of the channel,
• companies can better analyze purchasing behavior,
• the offer becomes more precise and relevant.

The result? Greater customer satisfaction and higher sales. Simple, effective, and modern.

Disadvantages and challenges of headless e-commerce

Implementing a headless e-commerce is not only a step toward greater flexibility but also a significant technological and organizational undertaking . While this model opens the door to unprecedented scalability and personalization, its implementation can be complex. It's not a shortcut —it requires commitment, expertise, and a team that knows what they're doing. So if you're considering a headless transition, be prepared for some significant challenges.

Complexity of implementation and the need for technical competence

One of the main challenges in implementing headless commerce is its technical complexity . Unlike traditional platforms that offer pre-built features in a single package, almost every element must be designed and built from scratch – from the visual layer to the operational logic.

This means having an experienced team of specialists , including:

• Frontend developers – responsible for the visual layer and user interface,
• Backend developers – creating the system's operating logic and integrations,
• System architects – coordinating the whole and ensuring the consistency of the architecture.

While component independence offers enormous freedom, it also requires precise coordination and efficient project management . For example, a fashion company opting for headless design must synchronize the activities of teams responsible for:

• product presentation,
• shopping cart management,
• integration with payment systems,
• inventory management.

Each of these areas can be developed separately, but ultimately everything must work together – smoothly and without any clashes .

System maintenance and development costs

Headless e-commerce is an investment – ​​and a significant one at that . Initially, you need to invest not only in technology, but above all in people and the creation of solutions that are readily available in traditional systems.

In addition, there are maintenance costs , because such a system requires:

• constant technical support,
• regular updates,
• continuous development,
• responding quickly to market and technological changes.

The team must be alert and ready to act – and all this generates fixed, cyclical costs .

On the other hand, a well-designed headless system can pay for itself—though not immediately. Advantages that can bring real benefits include:

• faster implementation of changes,
• easier adaptation to new sales channels,
• greater flexibility in business development.

However, this only works if you have a realistic plan, an adequate budget and a competent team.

Problems with ready-made integrations and the ecosystem

In traditional e-commerce platforms, you get many features out of the box – ready-made integrations with payment systems, marketing tools, or ERP. With headless e-commerce, the situation is completely different.

Due to the modular structure, many integrations are necessary:

• create on your own,
• adapt to specific needs,
• test in different environments,
• maintain and develop on your own.

For example, if you want to connect to a popular CRM system, you might need to create your own API . This increases project time and complexity.

Flexibility also means responsibility . In a headless model, you're responsible for ensuring everything runs smoothly, consistently, and without interruptions. And that, let's be honest, can be quite challenging.

When should you consider switching to a headless architecture?

The decision to implement a headless architecture isn't a passing fad, but a response to specific business needs. If you operate in multiple markets, run complex sales processes, or need greater freedom in store management, this solution may be right for you.

Why is it worth it? Because headless e-commerce separates the frontend from the backend, giving you complete control over the look and functionality of your store. This allows you to:

• Implement changes faster – without the need to interfere with the backend.
• Testing new ideas – greater flexibility in experimentation.
• Better shopping experience – personalization and interface optimization.

Companies operating in B2B and B2C models can gain even more. Integration with various sales channels – mobile apps, online stores, marketplace platforms – becomes simpler and more effective. An example? A fashion brand serving retail customers and wholesale partners from a single, cohesive system. This isn't the future – it's the present.

However, before you make a decision, it is worth stopping and asking yourself a few questions:

• Does your IT team have the right competencies?
• Do you have the resources to make such a transformation?
• Do you need external support?

Headless is an investment – ​​and like any investment, it requires consideration. But if you approach it consciously, it can truly pay off.

Implementation stages: from needs analysis to launch

Implementing headless e-commerce is a process that should be divided into several stages:

1. Needs analysis – understanding your business goals is key. Do you want faster page loading, better personalization, or perhaps easier integration with other systems?
2. Strategy development – ​​selecting appropriate technologies (CMS, e-commerce platform, analytical tools) and assessing which elements of the current system are worth keeping and which are worth modernizing.
3. Design and development – ​​separating the frontend from the backend is crucial. This allows teams to work independently, implement changes faster, and test new features. Communication between layers is handled via APIs.
4. Testing and Launch – Functional, performance, and security testing are essential to avoiding post-launch issues. This is the final step, but just as important as the first.

The most common mistakes and how to avoid them

Implementing headless e-commerce can bring many benefits, but only if you avoid common mistakes. Here are the most common ones—and how to avoid them:

The key to success is planning, realistic resource assessment, and continuous improvement. Remember – headless isn't just a technology. It's a transformational approach to e-commerce. Ready to take this step?

Platforms supporting headless e-commerce

Choosing the right platform for implementing headless e-commerce isn't just a matter of technology—it's a strategic decision that can determine the success of the entire endeavor. There are many solutions available on the market, varying in their range of features, flexibility, and integration options. Which ones are worth considering? Below, we present the most interesting options along with their practical applications.

Sylius – a flexible open source platform

Sylius is an open-source e-commerce platform built on the Symfony framework. Its greatest strength is its flexibility and complete architectural control . Its headless approach allows for complete separation of the frontend layer from the business logic, giving you the freedom to choose your frontend technology—React, Vue.js, Angular? The choice is yours .

This solution is ideal for companies that want to create unique shopping experiences , fully tailored to their strategy and customer needs. Sylius is especially effective where a personalized approach and the ability to expand the system in any direction are essential.

BigCommerce – an open SaaS solution

BigCommerce is an open SaaS that combines the benefits of open source with the convenience of the cloud. It offers extensive commerce APIs that enable easy integration with various frontends and external systems.

Why consider BigCommerce?

• Quick adaptation to changing market conditions
• Scalability – perfect for growing brands
• Flexibility in integration with other tools
• Stability and security thanks to cloud infrastructure

It's a great choice for companies that are growing rapidly and need an e-commerce environment that can keep up with their pace of growth.

Salesforce Commerce Cloud – a composable commerce approach

Salesforce Commerce Cloud is based on the concept of composable commerce , which involves building a system from independent, easily connected components. Thanks to its headless architecture, it's possible to design fully personalized shopping experiences that perfectly align with an omnichannel strategy.

Application example:

• A brand selling online, in a mobile app and in brick-and-mortar stores
• Synchronization of all sales channels
• Consistent offer and uniform communication
• Higher levels of customer satisfaction – regardless of where you buy

Salesforce Commerce Cloud is a solution for companies that want to build a modern, modular sales ecosystem , ready for future challenges.

Other popular platforms: Shopify, Magento, Commercetools, Elastic Path

There are also other well-known platforms supporting headless e-commerce . Each has its own unique features and applications:

Your final platform choice should depend on your business goals, budget, and growth plans. Any of the above solutions can be ideal—provided it's properly tailored to your operating model.

Composable commerce as an evolution of the headless model

The world of e-commerce is constantly changing—dynamically, unpredictably, and sometimes downright chaotically. It's no wonder the headless commerce has gained such popularity. It provides companies with operational freedom, scalability, and the ability to quickly respond to changes. But this is only the beginning of the technological revolution.

Building on headless commerce, an even more flexible approach has emerged— composable commerce . It allows you to build online sales systems from independent, specialized components. You can freely combine modules, such as:

• payment systems,
• CMS,
• analytical tools,
• product management,
• recommendation systems,
• logistics and fulfillment.

Thanks to this, you create solutions that are perfectly tailored to the needs of your business .

Why does composable commerce work?

• Accelerates innovation – you can test and implement new features without interfering with the entire system.
• Facilitates adaptation to market changes – flexible architecture allows you to quickly respond to new trends and customer needs.
• Better responds to customer expectations – personalization and speed translate into a better shopping experience.

This approach works especially well for companies that need to be as fast and agile as a cat. Imagine a fashion brand implementing a new recommendation system in just a few days—without having to rebuild the entire platform. Sounds like the future? It's already here. But is your company ready for this kind of flexibility? What advantages could it gain from composable commerce?

Open SaaS and open source - the foundations of flexibility

In a world where change is the only constant, technological flexibility is no longer an option—it's become a necessity. That's why open SaaS and open source play a crucial role in modern headless e-commerce .

Open SaaS combines the best of both worlds: open source code and the convenience of off-the-shelf services. Companies can use SaaS tools while also having complete freedom to customize them and integrate them with other systems.

Benefits of Open SaaS:

• Deploy new features faster —without having to build everything from scratch.
• Integration flexibility – easily connect to other tools and systems.
• Better market adaptability – quick response to changing customer needs.

Open source, on the other hand, provides complete control over the code. This is a huge advantage, especially for companies operating globally—they can adapt the system to local regulations, languages, and customer expectations.

Combined with headless architecture, open source becomes a real game-changer in building scalable, modern sales platforms.

The more complex e-commerce becomes, the more important open technologies become. What about you? What doors could they open for your company?

Headless mobile and native app development

Let's be honest—everything these days revolves around mobile. Smartphones, tablets, apps. That's why headless mobile isn't an add-on, but the foundation of a modern digital strategy .

With headless architecture, you can create mobile apps that run independently of the backend. What does this mean in practice? Greater flexibility and a better user experience .

This approach separates the user interface from the business logic. The results?

• Changes to the appearance of the application without interfering with the backend.
• Faster and more secure updates – less risk of errors.
• The ability to test new features without destabilizing the entire system.

In the context of the future of headless commerce , developing native apps is key to a successful omnichannel strategy. Consistent experiences across devices —from smartphones to laptops—build stronger customer relationships.

Is your brand ready to harness the potential of headless mobile and create an app that truly meets user needs?

Data security in modern architectures

Data is today's most valuable asset . And because it's so valuable, protecting it must be an absolute priority —especially in architectures like headless e-commerce .

Separating the frontend and backend layers allows for better data security against unauthorized access. The user interface operates independently of the business logic, enabling the implementation of advanced security mechanisms.

Why is this important?

• Fewer data leak incidents – greater operational security.
• Lower damage repair costs – less financial losses.
• Protecting your brand reputation – customer trust is capital.

So it's worth asking yourself: what else can your company gain by investing in a secure, modern e-commerce architecture? Perhaps security will become your greatest competitive advantage?

Is headless e-commerce for every business?

The world of e-commerce is changing rapidly. New technologies, trends, and rising customer expectations are leading more and more companies to consider implementing headless e-commerce . This modern solution offers significant freedom and extensive personalization options. However, not every company can afford it .

The headless model is best suited for larger organizations with complex technological and operational needs. Separating the frontend from the backend allows them to precisely tailor the system to their specific requirements. In a dynamic business environment, this flexibility is a huge competitive advantage .

Businesses operating in B2B and B2C models also have much to gain. Headless e-commerce enables, among other things:

• integration with multiple sales channels,
• quick response to changing customer needs,
• personalization of shopping experiences,
• central management of content and sales functions.

Imagine a brand that sells through an online store, mobile app, and marketplace platforms. Headless allows them to manage everything from one place— efficiently, flexibly, and without chaos .

Sounds great? Yes, it does. But before you make a decision, ask yourself one important question: does your team have the necessary skills and resources to implement such a transformation? Because while it can be a great investment, not every company is ready for it .

What are the implementation and maintenance costs?

Let's talk about costs—because it's a topic that can't be ignored. Implementing headless e-commerce isn't just about purchasing the technology . You should also consider:

• salaries for IT specialists,
• costs of integration with other systems,
• system development and personalization,
• ongoing maintenance and updates.

For companies without prior experience with similar solutions, this can be a significant challenge and expense .

An example? The Magento . It offers vast configuration and expansion options. On the one hand, higher initial costs . On the other, complete control over development and functionality . In the long run, this can pay off thanks to:

• process automation,
• better content management,
• greater operational flexibility,
• opportunities to scale the business.

The key to success? A well-thought-out strategy and a well-planned budget. It's worth considering starting smaller to reduce risk and better control expenses.

Which industries most often use the headless model?

Some industries absolutely love headless e-commerce . Why? Because speed, flexibility, and personalization are key. Companies in the following sectors most often use this model:

• fashion – where collections change rapidly and marketing campaigns must be implemented immediately,
• electronic – where products are complex and require detailed descriptions,
• food – where personalization and integration with logistics systems are significant.

In these industries, headless allows for:

• quick interface modifications without interfering with the backend,
• creating consistent and attractive product offers,
• effective data management and process automation.

the education, healthcare, and tourism sectors are increasingly adopting this model . In the digital age, technological advantage is no longer a luxury—it's a necessity .

What are the differences between headless CMS and headless commerce?

At first glance, headless CMS and headless commerce may sound similar. However, they are two different solutions—with different scopes and applications.

The result? You can create completely different shopping experiences across devices—and the backend remains the same. The store looks and works differently on desktop than it does in the mobile app, but everything works seamlessly and consistently.

So what should you choose? It depends on your goals:

• If you only want to manage content, choose a headless CMS .
• If you want full control over the entire sales process, choose headless commerce .

Companies and industries that have implemented the headless model

In an era of dynamic e-commerce development, more and more companies are opting for headless commerce . What does this mean? This approach separates the visual layer (frontend) from the technological backend . While it may sound complicated, in practice it offers enormous freedom – enabling the creation of flexible, personalized shopping experiences . Who's already using it? Let's see which industries and brands have chosen this model – and why it's proven to be a hit for them.

Example scenarios for using headless in practice

The headless commerce model is gaining popularity wherever speed and flexibility . It works best in industries such as:

• Fashion – rapid changes in collections and campaigns require a flexible system that allows you to modify the frontend without interfering with the backend.
• Consumer electronics – customers expect detailed information and comparisons, which must be available across various channels.
• Food retail – personalization, integration with delivery systems and quick response to customer needs are important here.

The fashion industry is an environment where changes occur rapidly – ​​new collections, seasonal campaigns, shifting trends. Thanks to headless commerce, stores can instantly modify their website's appearance without interfering with the backend. This is a huge competitive advantage. Large clothing brands use this model to run campaigns in multiple markets simultaneously – maintaining visual consistency while adapting content to local audiences .

When it comes to consumer electronics , customers expect access to detailed data—from technical specifications to model comparisons. Headless enables central content management and distribution across various channels , such as:

• mobile applications,
• marketplace platforms,
• websites.

Thanks to this, the user – regardless of the channel – receives consistent and rich information , which translates into greater trust in the brand .

In the grocery industry, rapid response and personalization are key. Headless allows for integration with mobile apps, delivery systems, and loyalty programs . An example? A supermarket chain, which uses this model to dynamically tailor its offerings to the customer's location and purchase history . It's not magic—it's well-implemented technology.

As you can see, headless commerce isn't just a buzzword. It's a concrete, practical solution that allows companies to operate faster, more efficiently, and—most importantly— closer to their customers .

Headless FAQ – Frequently Asked Questions and Answers

What is headless e-commerce?

Headless e-commerce is an architecture in which the presentation layer (front-end) is separated from the store's back-end. This allows for greater flexibility in user experience design. Stores can operate faster and be more easily adapted to various sales channels.

How does headless e-commerce work?

In a headless model, backend data and functions are exposed via APIs to any user interface. The frontend can be built independently—for example, in React, Vue, or as a mobile app. This allows each layer to develop independently, without blocking changes in the others.

Why do companies choose to go headless?

Companies choose headless to gain greater control over UX and scalability. It facilitates the implementation of new technologies and allows for faster response to changing user needs. It also improves the efficiency and flexibility of store development.

Is headless e-commerce suitable for every store?

No. Headless is best suited for medium-sized and large stores with advanced technology needs. For small businesses, it may be too expensive and complex to maintain.

What technologies are used in headless solutions?

Modern front-end frameworks like React, Vue.js, and Next.js are most commonly used. On the back-end side, CMS systems (e.g., Strapi, Contentful) and e-commerce platforms with APIs (e.g., BigCommerce, Commercetools, Shopify Plus) are used.

What are the advantages of headless e-commerce?

The main advantages are flexibility, speed, personalization, and easier integration with various channels (omnichannel). Headless also allows for the creation of better mobile experiences.

What are the disadvantages of headless architecture?

Disadvantages include higher implementation and maintenance costs, the need for advanced technical knowledge, and longer front-end development times. Some solutions also require building many components from scratch.

Does headless affect online store SEO?

Yes, but it all depends on the implementation. With a well-optimized front-end and server-side rendering (SSR), headless can support SEO. However, poorly designed ones can hinder Google's indexing.

Can you combine headless with SaaS platforms?

Yes, many modern SaaS platforms offer headless support via APIs. Examples include BigCommerce, Shopify Plus, and Storyblok, which allow you to connect to your own front-end.

Which companies use headless most often?

Headless is used by globally operating brands, companies with extensive catalogs, and businesses focusing on omnichannel or mobile apps. Examples include Nike, Sephora, and Zalando.

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