Selling on Pigu marketplace: A complete guide to marketplaces in the Baltic countries

 

What?

Pigu is one of the largest marketplace platforms in the Baltic States, connecting online stores and customers from Lithuania, Latvia, and Estonia. It is increasingly emerging as e-commerce businesses expand into Central and Eastern European markets. Thanks to its growing recognition, Pigu is becoming an interesting alternative for Polish retailers looking to expand their sales abroad.

Why is this important? 

Baltic markets are developing dynamically, and customers are increasingly open to online shopping. A presence on Pigu can be the first step towards international expansion without the need to launch your own sales channels in these countries. Additionally, the platform offers local support, logistics, and visibility, which can significantly lower entry barriers.

For whom?

For online store owners and managers considering expanding their sales outside of Poland and those looking to implement an effective diversification strategy. Also for e-commerce companies looking to diversify their sales channels and leverage the potential of dynamic but less competitive markets such as Lithuania, Latvia, and Estonia.

Background to the topic – why Pigu marketplace?

In this era of dynamic e-commerce growth, marketplace platforms are becoming a key tool for companies looking to reach new customers without having to build their own infrastructure from scratch. One of the most important platforms in the Baltic region is Pigu . This guide will show you how to start selling on Pigu, the benefits you can achieve, and how to best leverage the platform's potential to grow your business.

What is the Pigu platform and how does it work?

Pigu is a dynamically growing marketplace platform with a presence in the Baltic countries and Finland. It's not just an online store—it's a comprehensive e-commerce ecosystem that allows businesses to sell online and reach a wide range of customers in the region. Its clear structure and intuitive interface make managing your offerings simple and convenient. It's an excellent solution for companies planning to expand into new markets .

One of the platform's key advantages is easy integration with popular sales systems . This significantly simplifies product, order, and logistics management. Pigu also offers a suite of marketing tools to help increase product visibility and attract new customers, including:

• promotional campaigns tailored to target groups,
• product recommendations based on purchase data,
• analytical tools supporting sales optimization,
• the ability to target ads at local and regional levels.

These features help retailers effectively stand out from the competition and increase sales . And that's just the beginning.

Pigu operates on a cross-border model , meaning it allows you to sell beyond national borders. In other words, you can offer your products not only locally but also to customers in other countries where the platform operates. This presents a huge opportunity for international growth and expanding your business reach , especially today, when borders in online commerce are practically nonexistent.

Additionally, Pigu allows you to tailor your offerings to local market specifics . This allows sellers to better respond to customer needs in a given country, which translates into:

• higher conversion,
• greater customer satisfaction,
• increased brand loyalty,
• better adjustment of sales strategy.

The structure and scope of the Pigu marketplace

Pigu Marketplace is a comprehensive sales platform operating in four markets: Lithuania, Latvia, Estonia, and Finland . Its structure is designed to simplify sales processes, making it an attractive solution for companies looking to expand in the region without unnecessary barriers .

The platform offers a full suite of features to support sellers:

• product management and presentation,
• order and logistics management,
• marketing and promotional activities,
• technical and operational support.

This allows entrepreneurs to focus on what's most important: developing their offerings and building relationships with customers . Pigu handles the rest.

Moreover, as a regional e-commerce platform, Pigu allows you to reach customers in different countries without having to create separate sales channels . This means:

• saving time and resources,
• lower operating costs,
• faster business scaling,
• greater flexibility in managing international sales.

Local markets: Pigu.lt, 220.lv, Kaup24.ee, Hobbyhall.fi

Pigu operates through local services that are perfectly tailored to the specific needs of each market. Here's how they are structured:

Service	Country	Characteristic
Pigu.lt	Lithuania	One of the most popular platforms in the country, offering a wide selection of products for individual customers and companies.
220.lv	Latvia	Adapted to local purchasing preferences, it enables effective competition in the market.
Kaup24.ee	Estonia	It enjoys great consumer trust, offering products tailored to market needs.
Hobbyhall.fi	Finland	It stands out for its unique product offering and brand recognition – ideal for companies entering the Finnish market.

The role of PHH Group as a platform operator

PHH Group operates the Pigu , responsible for its operations in the Baltic countries and Finland. This experienced group provides strategic support and ensures the platform's smooth operation in each market.

The main tasks of PHH Group include:

• coordination of operational activities,
• technological development of the platform,
• implementing innovative solutions,
• providing modern tools for sellers.

Thanks to this, Pig users have access to advanced functions supporting everyday work – from logistics, through marketing, to customer service.

As the platform's owner, PHH Group continually invests in developing and adapting its services to changing market needs . Examples include:

• implementing new sales functions,
• optimization of purchasing processes,
• improving user experience,
• development of technological infrastructure.

In times of growing competition in e-commerce, PHH Group's role as Pigu's operator is becoming crucial . Their strategy and innovation will determine the platform's future development. All indications are that Pigu has a solid foundation to become a leader in regional online commerce .

How to start selling on Pig

Are you planning to expand into the Baltic market? It's a great decision! Pigu platform is a great place to establish a presence in Lithuania, Latvia, and Estonia . However, before you start selling, you need to complete a few key steps. Don't worry – we'll guide you through the entire process: from registering an account to listing your first products.

Pigu not only provides access to thousands of potential customers, but also a set of tools that will help you grow your sales and build your brand. Sounds appealing? Let's get started!

Account registration and first steps

First, you'll need to sign a trade agreement . It's a formality, but absolutely essential – it opens the door to one of the largest marketplaces in the Baltic region.

After activating your account, you gain access to:

• offer management panel,
• analytical tools,
• technical support.

It's worth taking a moment to familiarize yourself with the platform's functionalities. Consider your strategy and how you'll present your brand. This is the perfect time to plan your first steps – calmly, but thoughtfully.

 

Requirements for offers and products

To sell effectively on Pigu Product descriptions in the languages ​​spoken in the Baltic countries are crucial :

• Lithuanian,
• Latvian,
• Estonian,
• Russian.

This will make it easier for customers to understand your offer and be more willing to make a purchase.

The platform regularly monitors the quality of offers, including:

• compliance of descriptions with reality,
• product availability,
• timely execution of orders.

The more you fine-tune the details, the more trust you'll build with your customers . And trust is the foundation of effective sales.

Adding products and creating product cards

You can add products in two ways – the choice depends on the size of your assortment and your preferences:

• manually – using the administration panel,
• automatically – via XML integration.

Regardless of the method, the quality of the product data sheet is crucial . It should include:

• clear and specific description,
• high-quality photos,
• appropriately selected category.

A well-prepared product card is not only a showcase for your product, but also an element influencing its visibility in search engines and customer purchasing decisions.

In short? It's worth the effort . Because a well-prepared offer is the first step to success on Pig.

Logistics models available on Pig

In the world of e-commerce, one thing counts: efficiency Reliability and convenience are close behind . That's why logistics have become a key element of every online store's success. The Pigu perfectly understands these needs and offers flexible logistics models that can be tailored to the scale and specificity of your business. You focus on sales and customer relationships, while a proven partner handles the rest.

You can choose from two main logistics solutions:

• Fulfillment by Pigu – comprehensive logistics services, including storage, packaging and shipping of orders.
• Cross-docking Pigu – fast distribution from the central warehouse in Warsaw, without the need for long-term storage.

Both models share a common goal: to increase operational efficiency and improve customer shopping experiences . Choosing the right solution can significantly impact order fulfillment speed, operating costs, and customer loyalty .

Fulfillment by Pigu: warehousing and shipping

Fulfillment by Pigu is a comprehensive logistics service that allows you to store products in Pigu warehouses and benefit from full order processing – from packaging to delivery to the end customer.

Why is it worth it?

• No need to invest in warehouse infrastructure – you save on renting space and hiring staff.
• Full automation of the logistics process – Pigu handles picking, packaging and shipping.
• Scalability – an ideal solution for companies that are dynamically developing or operate seasonally.
• Competitive advantage – more time for marketing, product development and customer service.

For example, a seasonal clothing retailer can focus on marketing campaigns and trend analysis, while Pigu handles all the logistics. It's not just convenience—it's a real business advantage .

Cross-docking Pigu: delivery from a warehouse in Warsaw

Pigu cross-docking is a modern approach to logistics, involving the delivery of goods to a central warehouse in Warsaw, from where they are almost immediately dispatched to customers.

Benefits of this model:

• Shortened order processing times – products reach customers faster.
• Reduced storage costs – no need for long-term storage.
• Flexibility – ideal for companies offering products with a short life cycle.
• Responding to changing market needs – especially important in industries such as electronics.

For example, an electronics distributor that must respond rapidly to market trends can significantly speed up deliveries and reduce operating costs cross-docking

Own logistics and Pigu services – a comparison

Pigu's services is a strategic decision that can impact the future of your company. While having your own logistics facility gives you complete control over every stage of order fulfillment, it also comes with significant costs and the need to manage staff, infrastructure, and technology.

Models like Fulfillment by Pigu and Cross-docking Pigu are ready-made solutions that enable rapid scaling without having to build a logistics system from scratch. For many companies – especially those operating in an omnichannel model – logistics outsourcing is a way to increase efficiency and improve customer service quality .

When making a decision, it is worth considering the following factors:

• Sales volume – the higher the volume, the more profitable outsourcing.
• Product seasonality – Pigu models allow for flexible response to changes in demand.
• Availability of resources – lack of your own infrastructure does not have to be an obstacle.
• Customer expectations – speed and quality of delivery influence loyalty.

Sales-related costs and fees

Starting to sell on Pigu comes with certain costs. Before launching your offer, it's important to understand exactly what you're paying for and what benefits you can reap . This is a key element of effective business planning and management. In this section, we'll discuss three main cost areas: the monthly subscription fee, sales commissions, and additional—optional—fees that may arise when working with Pigu.

Pigu subscription – monthly cooperation costs

Every seller using the Pigu pays a flat monthly fee of €59 . This covers access to the platform and its sales tools.

As part of the subscription you receive:

• Full control over offers – the ability to independently manage products and their presentation.
• Access to advanced sales analyses – reports and statistics that help you make accurate business decisions.
• Integration with external systems – e.g. ERP, warehouse systems or order management tools.

While this may seem like an expense at first glance, it's worth viewing it as an investment in growth . These features allow you to respond more quickly to market changes, better tailor your offerings to customer needs, and—most importantly— increase sales . The analytical tools available as part of the subscription are especially useful if you're planning to expand into the Baltic markets.

Sales Commissions – Rates by Category

Another cost element is sales commissions , the amount of which depends on the product category offered. Rates range from 4% to 15% of the value of goods sold.

For better illustration, here are some sample commission rates:

Product category	Sample commission
Electronic equipment	approx. 4–6%
Clothes	approx. 10–12%
Cosmetics	approx. 12–15%

This commission structure gives you flexibility in planning your sales strategy . If you offer a wide range of products, understanding these differences will help you better plan your margins, avoid losses, and make informed decisions regarding promotions or supplier negotiations.

Additional costs and optional fees

In addition to the basic fees, Pigu also offers optional additional services that can significantly increase your sales and streamline your store's operations. Some of the most popular include:

• Marketing campaigns – paid promotional activities that increase the visibility of the offer.
• Highlighting your products on your homepage – better exposure, more traffic and potentially higher sales.
• Expanded logistics options – e.g. warehouse automation, faster order fulfillment.
• Integration with ERP systems – facilitating the management of sales and accounting processes.

For example, a promotional campaign can increase the visibility of your offer even several times over , directly translating into increased revenue. Automating logistics processes, in turn, saves time and minimizes errors in order fulfillment.

Ultimately, the decision to utilize these services depends on your strategy and the scale of your business . For some, they will be an essential element of growth, while for others, they will be a valuable addition supporting operational efficiency.

Integration with Baselinker, IdoSell and Sellasist

In the dynamic world of e-commerce, integration with external systems is not a luxury, but a necessity. The Pigu allows you to connect to popular tools like Baselinker , IdoSell, and Sellasist . What does this mean in practice? More automation, less manual work, and more complete control over sales . Each of these solutions supports a different aspect of your business—from order management to expansion into new markets.

Tool	Main functions after integration with Pigu
Baselinker	Automation of order processing, synchronization of inventory, improvement of customer contact
IdoSell	International sales support, easy expansion into foreign markets
Sellasist	Multi-channel sales management, centralization of offers and orders from various platforms

Working with these systems isn't just convenient—it's a real opportunity to grow, scale your business, and increase efficiency . The technology works quietly, efficiently, and flawlessly in the background, leaving you free to focus on strategy and offering development. What else could revolutionize sales on Pig? The answer may be closer than you think.

Pigu seller panel – functions and features

The Pigu seller dashboard is your command center – the place where you manage your offers, orders, and customer relationships. Thanks to the intuitive interface , you can act quickly, efficiently, and without unnecessary complications.

The most important functions of the seller panel:

• Access to real-time data – sales statistics, customer behavior analysis, bestseller identification
• Possibility to create and manage promotions – increase offer visibility and conversion
• Full control over logistics – inventory synchronization, order fulfillment management, automatic low-stock notifications
• Decision support – an analytical tool that helps you develop your business and make the right decisions

For example, when a product is running low, the system will automatically notify you. Simple, yet oh-so-effective . The Pigu panel is not only an operational hub—it's also a source of knowledge and a competitive advantage.

Language requirements and product identification (EAN)

Selling on Pigu means not only offering attractive offers but also meeting specific technical and linguistic requirements . A key element is the use of EAN (European Article Number) codes , which enable the unambiguous identification of each product.

Why is the EAN code so important?

• Organizes the offer – each product has a unique identifier
• Facilitates warehouse management – ​​quick identification and stock control
• Minimizes the risk of errors – lower risk of errors when processing orders
• Improves integration with logistics systems – seamless cooperation with external tools

Language requirements are equally important . Product descriptions must be prepared in the local languages: Lithuanian, Latvian, Estonian, and Russian . This isn't just a formality—it's a real competitive advantage . Customers who see descriptions in their native language feel more confident and are more willing to make a purchase.

What else can increase your sales effectiveness on Pig? It's worth considering:

• Culturally appropriate photos – better matched to local expectations
• Local payment methods – build trust and increase conversions
• Customer service in local language – improves the shopping experience
• Adjusting the offer to seasonality and local holidays – increases the relevance of the offer

There are many possibilities – you just have to reach for them.

Order handling and fulfillment process

In the dynamic world of e-commerce, every second counts . Therefore, efficient order processing and a well-planned fulfillment process are not only the foundation of success on the Pigu platform—they're essential . Thanks to modern features and intuitive tools, Pigu allows you to manage orders in a way that:

• speeds up everyday work,
• builds positive shopping experiences,
• increases customer loyalty,
• allows you to respond faster to market needs.

One of the key elements of this process is order management and their status . Sellers have constant access to up-to-date data on each order, allowing them to respond quickly to buyers' needs. Transparency and speed of action build trust , and trust is the first step towards returning customers.

Delivery and returns management also need to be taken into account . Integration with the IdoSell system simplifies and streamlines the entire logistics process – from shipping to returns. Additionally:

• the option of payment upon delivery (Cash on Delivery – COD) increases the comfort of shopping,
• a flexible approach to returns allows you to adapt processes to the selected logistics model,
• sellers gain more control and freedom of action.

your Pigu account manager provides invaluable support . They are not only a platform expert, but also a trusted advisor who:

• helps solve problems,
• optimizes activities,
• supports sales development,
• allows you to focus on developing your offer and increasing profits.

Order and status management

Effective order management and status management isn't just about good organization—it's a real competitive advantage . With Pigu, you can track every stage of order fulfillment in real time, which means:

• faster responses to changes,
• fewer delays,
• greater customer satisfaction,
• greater chance of customer return.

Importantly, you can process orders from various sales channels – both external and internal. This allows you to:

• all processes are integrated,
• you gain more time to develop your offer,
• you increase revenues,
• you reduce chaos and gain more control.

Delivery Process and Returns

In e-commerce, logistics is more than just delivering a package—it's a key element of building customer relationships . At Pigu, the delivery and returns process is designed with convenience and flexibility in mind. Integration with IdoSell allows:

• Managing shipments and returns is quick and intuitive,
• processes are transparent and easy to control,
• buyers are more satisfied with the service.

Cash on Delivery (COD) is the ideal solution for customers who value security and control over their purchases. Additionally:

• a flexible approach to returns allows you to adapt processes to the selected logistics model,
• sellers can better respond to market needs,
• gain greater freedom of action.

The role of the Pigu account manager in sales management

While automation has dominated the world of e-commerce, the human touch still holds immense importance . A Pigu account manager is more than just a technical specialist—they're a person who:

• knows the platform inside out,
• can look at your business individually,
• helps with daily account management,
• advises on sales strategy,
• supports customer service.

Thanks to his help:

• you react faster to changes,
• you avoid costly mistakes,
• you develop your business more effectively,
• you gain a partner who knows what works – regardless of your experience.

Marketing tools and promotions on Pigu

In the rapidly changing world of e-commerce, effective marketing tools and thoughtful promotions aren't a luxury—they're a necessity . The Pigu offers sellers a comprehensive set of solutions that help increase product visibility, attract new customers, and gain a competitive advantage.

In this section, we will discuss three key elements of an effective marketing strategy on Pigu:

• Pigu Ads – internal advertising system,
• Promotional campaigns – temporary campaigns to increase sales,
• Buy Box – a mechanism that highlights the best offers.

Each of these tools can significantly increase sales – provided they are used appropriately. 

Pigu Ads – the platform's advertising system

Pigu Ads is an integrated advertising tool that allows you to promote your offers directly on the platform—right where customers make their purchasing decisions. This allows your products to appear in the most visible places at key moments.

The most important advantages of Pigu Ads:

• Precise targeting – target ads to specific audiences, increasing campaign effectiveness and reducing unnecessary costs.
• Flexibility and optimization – analyze data on clicks, conversions and costs to adjust campaigns on an ongoing basis.
• Stand out from the competition – your products gain greater visibility, which translates into higher sales.

For example, do you sell seasonal products? In just a few moments, you can adapt your campaign to current trends and maximize its effectiveness .

Promotional campaigns and their operation

Pigu's temporary promotional campaigns are a great opportunity to boost sales of specific products or entire categories. Your offers can be featured on the homepage or in dedicated promotional sections, meaning greater visibility, more clicks, and more orders .

Why is it worth participating in promotional campaigns?

• Reach new customers – increase brand recognition and attract new audiences.
• Supported by Pigu Ads – campaigns are often additionally promoted with advertisements, which increases their reach.
• Possibility to combine activities – e.g. “Back to School” campaign + ads targeted at students and parents = more traffic and sales.

To further increase the effectiveness of your campaign, consider taking additional steps:

• Discount coupons – encourage purchases and increase conversions.
• Free delivery – often a deciding factor in choosing an offer.
• Promotional sets – increase the value of your shopping cart.

These are small details that can have a huge impact on customers' purchasing decisions.

Buy Box Pigu – How to Get the Best Position

Pigu's Buy Box is a feature that automatically highlights the best offer for a given product, presenting it as the default purchase option. This is a huge opportunity for retailers – most customers choose this recommended offer , often without browsing the others.

To get the Buy Box, you need to take care of a few key elements:

• Attractive price – competitive and adapted to the market.
• Product availability – no delays or stock shortages.
• Fast order fulfillment – ​​short delivery times increase your chances of being featured.
• Positive customer reviews build trust and influence purchasing decisions.

The Buy Box isn't a permanent reward – the system regularly analyzes offers and may change the featured seller depending on current conditions. Therefore, it's worth:

• monitor competitors' activities,
• regularly optimize the offer,
• invest in automatic price management tools,
• implement a CRM system that will improve the quality of customer service.

These are the actions that can determine your success in the fight for the Buy Box.

 

Cross-border sales with Pigu

Partnering with Pigu is a great opportunity for companies looking to expand their international sales without having to build everything from scratch. Using this platform, you can reach customers in Lithuania, Latvia, Estonia , and Finland . It's not only a chance to increase revenue, but also a great way to gain experience in international online trading and learn about local shopping habits.

A key element is the cross-border e-commerce , which allows you to sell products abroad without having a physical presence in the country. This opens the door to new customer groups and allows you to effectively compete with local brands . Sounds promising, right?

Pigu focuses on the Baltic region, making it an ideal partner for companies planning expansion in this area. The platform's presence in these markets provides access to new customers and the ability to test your products in various countries – without incurring significant costs . Perhaps this is the right time for your company to take a step forward?

The Baltic market as a direction of expansion

The Baltic region is one of the most dynamic and promising areas for companies seeking new sales opportunities. Partnering with Pigu opens a straightforward path to entering the Lithuanian, Latvian, and Estonian – without the stress and hassle of building everything from scratch. You have access to ready-made infrastructure and local know-how.

Combining the cross-border e-commerce with the capabilities offered by Pigu is a quick and effective way to start selling abroad. You don't need to invest in warehouses or offices – a well-prepared offer and a well-thought-out marketing strategy are all you need . This approach allows you to reduce risk and focus on what truly matters – growing your business.

Additionally, Pigu offers logistics and order processing support, a huge advantage for companies planning to operate in the Baltic region. This comprehensive approach can be crucial to the success of your expansion .

VAT OSS procedure and tax obligations

The VAT OSS system is a simplified way to settle VAT on cross-border sales within the European Union. If you use the Pigu platform and your annual sales exceed €10,000 , you must register for VAT OSS – this is the current regulation.

Benefits of registering for VAT OSS:

• Simplification of formalities – you settle VAT in one member state.
• No need to register in every country you sell to.
• Saving time and money – less bureaucracy, more efficiency.
• Greater financial transparency – one place of settlement, full control.

Example? You sell to three EU countries – you settle all your taxes in one place. Simple, convenient, and transparent .

When selling through Pigu, registering for VAT OSS is not only mandatory, but also a sound strategic decision . It simplifies tax management and increases financial transparency. Ready to simplify formalities and fully utilize the potential of VAT OSS?

Pigu Full Service – comprehensive sales support

Pigu Full Service offers comprehensive operational support that allows you to focus on what truly matters – developing your offerings and strategies. Leave your daily duties to the experts.

As part of this service, you receive assistance with:

• Product offer management
• Customer service
• Logistics and order fulfillment
• Marketing activities and local campaigns

The biggest advantage of Pigu Full Service is full sales support . This allows you to focus on scaling your business, confident that operations are being run efficiently and professionally.

Additionally, Pigu Full Service provides access to a ready-made logistics infrastructure, which means:

• Lower operating costs
• Faster order fulfillment
• No need to invest in warehouses
• Possibility of quick entry into new markets

This is an ideal solution for companies that want to build a strong position in the Baltic region without incurring high costs. 

Who is Pigu for and what opportunities does it offer?

Pigu is a marketplace designed for companies looking to expand their sales in the Baltic markets – Lithuania, Latvia, Estonia, and Finland. Being present in these dynamically developing markets opens up new opportunities for sellers to expand without requiring a physical presence in the country.

One of Pigu's key advantages is its easy integration with popular sales systems , which significantly simplifies offer management and order fulfillment. The platform also allows for flexible product matching to local preferences, which is crucial for building customer loyalty and increasing conversions . For example, a company offering kitchen accessories can adapt its message to culinary trends in Estonia.

The popularity of online shopping in the Baltic countries is growing year by year, which translates into enormous sales potential . Products from the following categories are particularly popular:

• electronics,
• fashion,
• interior furnishings.

To effectively take advantage of this trend, it is worth learning about local shopping habits and tailoring your offerings accordingly – both in terms of pricing and product presentation.

Pig users are diverse, ranging from individual consumers to small and medium-sized businesses. The wide range of products and competitive prices attract buyers from across the region, providing an excellent opportunity for retailers looking to increase sales and build a strong presence in new markets.

you ready to harness Pigu's potential and expand your business to the dynamic markets of northeastern Europe?

Sales potential in the Baltic markets

Lithuania, Latvia, and Estonia have seen dynamic economic growth . More and more residents are shopping online, creating a real opportunity to increase sales and acquire new customers .

Thanks to Pigu you can reach a wide audience, which translates into:

• higher revenues,
• better brand recognition,
• the opportunity to test new products,
• development without the need to invest in local branches.

The platform's cross-border sales model allows for international expansion without the need to establish local structures. This saves time, money, and resources .

Additionally, Pigu provides marketing tools such as:

• promotional campaigns,
• product recommendations,
• analysis of customer behavior.

All of this helps increase your offering's visibility and attract new customers. What marketing activities and pricing strategies will allow your company to fully utilize this potential?

Product Categories and Customer Preferences

Selecting the right product categories is the foundation of success on Pigu. The platform offers a wide range of products, including:

• electronics,
• fashion,
• home and garden items,
• products for children and babies.

Hobby- related products are also becoming more and more popular , such as:

• sports equipment,
• DIY accessories,
• pet supplies,
• educational games and toys.

These segments not only attract attention but also offer high margins . Thanks to Pigu's flexible capabilities, you can test different categories and quickly respond to changing shopping trends.

Is Pigu the right marketplace for your business?

Choosing the right marketplace can determine the success of your e-commerce strategy. Pigu offers a comprehensive sales infrastructure, encompassing both omnichannel and multichannel . This allows you to sell across multiple channels simultaneously, increasing your reach and efficiency.

The most important benefits of using Pigu are:

• Integration with ERP systems – automation of sales processes,
• Flexible logistics options – tailored to your company's needs,
• Analytical tools – better understanding of customer behavior,
• Marketing campaigns – increasing visibility and conversions.

If you are looking for new markets and want to develop online sales in a thoughtful, flexible, and effective , Pigu may be just the solution you need.

Pigu marketplace FAQ – frequently asked questions and answers

What is Pigu marketplace?

Pigu is a marketplace platform operating in the Baltic countries – Lithuania, Latvia, and Estonia. It allows for the sale of products to multiple independent sellers. The service is part of the Pigu HobbyHall Group.

How does sales work on Pig?

The seller sets up an account, lists their products, and processes customer orders through the Pigu system. Pigu facilitates the payment process and may also offer logistics services.

What markets does Pigu serve?

Pigu operates in three Baltic countries: Lithuania (pigu.lt), Latvia (220.lv), and Estonia (kaup24.ee). All markets are connected under a single management panel.

Can Polish sellers sell on Pig?

Yes, Pigu is open to sellers from Poland and other EU countries. Registration for a business account and acceptance of the platform's terms and conditions are required.

What are the fees for selling on Pigu?

Pigu collects a commission on sales, the amount of which varies depending on the product category. Additional costs related to promotion and logistics may also apply.

Does Pigu offer logistics for sellers?

Yes, Pigu has its own warehouses and offers fulfillment in select markets. Sellers can use local shipping, which makes their offers more attractive.

What products sell best on Pigu?

The most popular products are electronics, home accessories, clothing, toys, and cosmetics. The platform has a broad profile, allowing it to serve a wide range of industries.

What does technical support look like on Pig?

Pigu offers email and phone contact in English and local languages. Sellers also have access to a help panel and knowledge base.

Does Pigu provide an API for integration?

Yes, the platform has an API that allows for integration with ERP systems, warehouses, and online stores. This facilitates sales automation and offer management.

Why is it worth selling on Pig?

This is the largest marketplace in the Baltics with significant organic traffic. It offers the opportunity for international expansion without the need to create separate stores for each market.

What are the challenges of selling on Pig?

The main challenges include translating descriptions, local regulations, and international logistics. However, a well-developed strategy and local support can minimize these barriers.

Does Pigu promote sellers' offers?

Yes, the platform offers paid promotional and advertising tools that increase product visibility. These include banner campaigns and offer positioning.

Does Pigu have any restrictions on the type of products?

Like any marketplace platform, Pigu has regulations specifying prohibited categories. These include dangerous products, counterfeits, and certain medical supplies.

How long does it take to implement sales on Pig?

The registration and sales launch process typically takes several business days. This depends on the completeness of the data, the number of products, and any system integration.

Does Pigu support language localization of products?

Yes, products can be presented in the local languages ​​of each country. Translating descriptions increases sales and builds customer trust.

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