BRW Marketplace: A modern shopping platform for Home and Garden

 

What?

Black Red White, known primarily as a furniture manufacturer and distributor, is developing its brw.pl platform into an industry-specific marketplace. The new strategy involves opening up to external partners and offering products from other suppliers within a single sales platform.

Why is this important?

The entry of such a large player into the industry marketplace segment could significantly shift the balance of power in furniture and home furnishings e-commerce. It also indicates that even brands traditionally operating under a distribution model are recognizing the potential of an open sales platform. The Polish furniture market thus gains another sales channel with significant reach.

Who is this information for?

For manufacturers and distributors in the interior design industry, furniture companies, e-commerce stores and brands that want to expand their sales channels with a new, trusted and recognizable sales environment.

Background to the topic

The brw.pl marketplace is an example of how traditional brands are transforming into multi-vendor sales platforms. Faced with growing competition and evolving customer expectations, more and more companies in the home furnishings sector are choosing to diversify their business models. Black Red White is leveraging its brand recognition to attract other suppliers and create a new quality of online shopping in its industry.

Online shopping is commonplace these days—fast, convenient, and accessible from anywhere. In a world where marketplaces are popping up one after another, BRW Marketplace stands out as more than just another sales platform. It's a modern shopping tool that's changing the way we shop for Home & Garden Black Red White brand , it combines a wide selection with intuitive operation and the convenience of shopping from the comfort of home.

BRW Marketplace isn't just a place for shopping—it's a space brimming with inspiration and opportunity. Customers will find interior design ideas here, and sellers will find opportunities to grow and reach new audiences. Thanks to collaboration with numerous partners, the platform's offerings are constantly evolving, responding to:

• changing customer needs,

• current interior design trends,

• growing market expectations,

• demand for comprehensive purchasing solutions.

As a result, BRW Marketplace becomes not only a sales platform, but also a real support for companies in the interior design industry .

What is BRW Marketplace and who is behind it?

BRW Marketplace is a modern e-commerce platform redefining the Home & Garden . It was created and operated by Black Red White – the largest Polish furniture group, known for quality and innovation. What sets this platform apart? It doesn't limit itself to selling its own products – it also offers products from carefully selected external partners who are experts in their fields.

For you, this means one thing: a vast selection and convenient shopping in one place. Here, you'll find not only furniture and accessories but also household appliances and electronics. Furthermore, BRW Marketplace supports local manufacturers and distributors, enabling them to thrive in the digital space. It's not just an online store—it's an ecosystem of benefits for customers and sellers.

Black Red White's Role as Platform Owner

Black Red White , as the owner of BRW Marketplace, plays a strategic role in its development and daily operations. With years of experience in the furniture industry, the company leverages its technological, logistical, and expert resources to provide users with the highest standard of service.

Why is this important? As a result, BRW Marketplace attracts both customers seeking stylish and durable home solutions and sellers looking to expand their e-commerce presence. Black Red White goes beyond mere operatorship – it actively supports innovation, promotes new solutions, and creates space for the entire industry to thrive .

The marketplace operating model in the furniture industry

BRW Marketplace operates as a marketplace , meaning that offers from multiple third-party sellers—from local artisans to well-known brands—coexist on a single platform. This guarantees customers diversity and access to unique products .

The assortment includes, among others:

• living room and bedroom furniture,
• garden equipment,
• decorations and accessories,
• household appliances and electronics.

This model allows for flexible response to market needs and continuous expansion of offerings. But BRW Marketplace goes a step further – it not only provides sales space but also actively supports its business partners :

• helps with integration with the platform,
• supports promotional activities,
• provides tools for sales development,
• shares knowledge and experience in e-commerce.

This makes BRW Marketplace an attractive place for interior design companies that want to grow online and keep up with the dynamically changing market.

 

What product categories are available on BRW Marketplace?

BRW Marketplace is a modern online shopping platform offering comprehensive home and garden equipment. Thanks to partnerships with renowned brands, you'll find a wide selection of Home & Garden —from furniture and décor to household appliances and consumer electronics. Everything is available in one place, without the need to search through multiple websites.

Regardless of the interior design style – modern, classic or industrial – BRW Marketplace combines aesthetics with functionality , creating a space where shopping becomes a pleasure, not a chore.

Home and garden furniture as the main category

BRW Marketplace's offerings are centered around home and garden furniture . Here, you'll find everything from elegant sofas and sectionals for the living room to sturdy, weather-resistant garden sets.

The variety of styles allows you to match the furniture to your individual preferences:

• Scandinavian minimalism – bright colors, natural materials, simplicity of form
• Industrial rawness – metal, wood, loft character
• Classic elegance – timeless design and subdued colors
• Modern functionality – innovative solutions and ergonomics

The ability to compare models in one place makes the choice much easier – just one click is enough to transform the entire interior.

Accessories and interior decorations

Details create the atmosphere of an interior – that's why BRW Marketplace offers a wide selection of accessories and decorations that will give your home a unique character.

The offer includes, among others:

• Stylish textiles – curtains, bedspreads, carpets
• Decorative pillows – in various colors and patterns
• Scented candles – creating a cozy atmosphere
• Practical organizers – helping you stay organized

The selection is regularly updated , so you'll always find something new, fresh, and in line with current trends. Your home can evolve with you.

Household appliances and electronics as an extension of the offer

BRW Marketplace is not only furniture and decorations – it also offers modern household appliances and electronics that provide everyday comfort and functionality.

Among the available products you will find:

• Coffee machines – for lovers of aromatic mornings
• Vacuum cleaners – traditional and cordless
• Televisions – in various sizes and technologies
• Audio equipment – ​​for fans of perfect sound

Comprehensive home furnishings in one place are a convenient, fast, and practical solution. BRW Marketplace not only meets customer needs— it anticipates and inspires them .

Partners and sellers on BRW Marketplace

BRW Marketplace is a modern and dynamically developing e-commerce platform powered by its partners and sellers . Their commitment and diverse offerings attract both customers seeking interesting products and companies looking to expand their online presence.

Their contribution directly impacts the continuous expansion of our product range . And the greater the selection, the greater the interest—simple yet effective.

Who are marketplace partners and how do they work?

BRW Marketplace partners encompass a wide range of companies—from manufacturers and distributors to online stores across various industries. Each brings something unique to the table, creating a flexible and comprehensive product offering . This collaboration provides customers with access to thousands of products, and allows the platform to quickly respond to changing market needs.

How does this model work in practice? Partners offer their products directly on BRW Marketplace, without the need to store them through the platform. This solution allows for:

• quick expansion of the offer without additional logistics costs,
• elimination of delays related to delivery and storage,
• greater flexibility in product range management,
• better adaptation to customer needs in real time.

It's a simple mechanism that works surprisingly well.

The integration process with the seller platform

Thinking about selling on BRW Marketplace? It's definitely the right path. The integration process has been designed with convenience and flexibility in mind . Whether you're a large manufacturer or a small online store, you'll find the right tools here.

The platform provides modern technical solutions such as:

• API – enabling automatic data exchange,
• XML files - for integrating product catalogs,
• CSV files – for easy data import and update.

Already have your own online store? Great. In just a few steps, you can sync your product catalog with BRW Marketplace —no manual data entry required, no time wasted. And in e-commerce, time is money—literally.

 

Integration with BaseLinker and sales automation

In today's dynamic e-commerce world, technology isn't an afterthought—it's the foundation of effective sales . One of the key tools supporting BRW Marketplace in automating sales processes is BaseLinker —an advanced system for managing offers and order processing. Thanks to it, sellers can control operational chaos and focus on what matters most: business development and building customer relationships .

BaseLinker automates everyday tasks that were previously time-consuming. Among its key features are:

• automatic synchronization of inventory levels,
• order processing without the need for manual intervention,
• ongoing monitoring of sales results.

Additionally, sellers can set rules that automatically update product availability across various sales channels. This solution not only saves time but also increases operational precision and enables a faster response to market changes .

Using the Mirakl platform as a technological foundation

The technological heart of BRW Marketplace is the Mirakl —a flexible and scalable solution that enables the creation of advanced sales ecosystems. Mirakl serves as a command center : it integrates various systems, enables the rapid implementation of new features, and ensures the smooth operation of the entire platform.

In practice, the Mirakl platform enables:

• adding new product categories,
• integration with additional suppliers,
• introducing innovative functions without the need to rebuild the infrastructure.

Mirakl's flexibility is a huge competitive advantage . In a world where changes occur daily, the ability to quickly adapt to the needs of customers and business partners is key to success.

PIM and Pimcore systems for product information management

BRW Marketplace utilizes Pimcore , an advanced PIM (Product Information Management) tool, to manage product information Pimcore ensures product data is consistent, current, and ready for publication , including descriptions, images, technical specifications, and attributes.

Thanks to integration with Pimcore, retailers can easily update their offerings, resulting in a better customer experience . The system also enables content personalization, tailoring product presentations to specific audiences, resulting in:

• higher conversion,
• greater customer engagement and loyalty,
• better tailoring of the offer to the individual needs of users.

Because every customer wants to get exactly what they are looking for.

The role of Unilinker in system integration

In an environment where data must flow seamlessly between disparate systems, Unilinker plays a key role in BRW Marketplace's . It's an intelligent tool that automatically synchronizes product, inventory, and order information between external systems and the platform.

Unilinker acts as a bridge connecting different IT environments, allowing you to:

• ongoing maintenance of consistent and up-to-date data,
• elimination of errors resulting from manual entry of information,
• saving time and increasing operational reliability.

A real-life example: a price change in a retailer's ERP system can appear instantly on BRW Marketplace—without delays or errors. It just works .

 

Increased GMV and purchase conversion

BRW Marketplace is recording impressive growth in gross sales value (GMV)—over 420%! This isn't just a number, but above all, a confirmation of the effectiveness of the adopted strategy and growing customer confidence. Such dynamic growth strengthens the platform's position as a leader in the Home & Garden category, translating into real and constantly growing profits.

Even more spectacular is the more than threefold increase in purchase conversion rates . This means that more and more visitors are not only browsing the offer but also completing the purchase. This is the result of:

• a wide and attractive assortment,
• a refined shopping path,
• intuitive navigation,
• fast page loading and simplified payment process.

Thanks to these elements, shopping becomes a pleasure, and high conversion – one of the most important indicators of success in e-commerce – directly affects revenue and customer satisfaction.

Number of active sellers and new product categories

BRW Marketplace continues to grow at a rapid pace. Currently, it works with over 210 active sellers , a result of its consistently built reputation as a stable and trustworthy business partner . As a result, the platform's offerings continue to expand, and customers gain access to an increasingly diverse range of products.

One of the key development steps was the introduction of 508 new product categories in the Home & Garden segment. This is a true breakthrough, transforming BRW Marketplace into a one-stop shopping destination. The new categories include:

• elegant garden furniture,
• practical accessories for home and garden,
• stylish decorations,
• functional storage solutions.

The platform responds to the needs of a wide range of customers with great precision , offering products tailored to different styles and expectations.

Multi-channel sales strategy

In response to changing customer expectations, BRW Marketplace is implementing an omnichannel strategy . What does this mean in practice? Customers can:

• browse the offer online,
• check the product live in a stationary showroom,
• make a purchase through the channel of your choice.

This is a simple and effective solution , especially in the furniture industry, where contact with a product often determines the purchase.

An omnichannel strategy, however, is more than just accessibility. It's a way to build lasting relationships with customers. Thanks to it, users benefit from:

• freedom of choice,
• full control over the purchasing process,
• a consistent shopping experience regardless of the channel,
• greater trust in the brand.

In an age where we increasingly make purchasing decisions online, flexibility isn't a luxury—it's a necessity. Thanks to this approach, BRW Marketplace not only keeps pace with the market but also sets new standards and earns the loyalty of customers who eagerly return for repeat purchases.

Plans to enter foreign markets

BRW Marketplace is a dynamically developing e-commerce platform that isn't limited to the domestic market. On the contrary, the company consistently seeks new avenues of expansion beyond Poland's borders. A key element of this strategy is cross-border sales , a model that allows you to reach international customers without the need for a physical presence in the country.

Collaborating with renowned international sales platforms allows BRW Marketplace to increase its visibility and availability outside of Poland. However, the company's ambitions go much further – its goal is not only to maintain its leading position in the domestic market but also to establish a strong and sustainable position in international e-commerce.

How does BRW intend to achieve this? By:

• Using many years of experience in the furniture and e-commerce industries,
• Efficient and flexible logistics , adapted to the requirements of various markets,
• Adapting the offer to the expectations of customers from different countries,
• Responding to changing market conditions and consumer preferences.

International expansion is not only an opportunity to increase revenue . It's also a way to build a global brand identity and a lasting presence in the world of online commerce.

Cooperation with the Home24 platform in Germany

One of the first and key steps towards BRW Marketplace's international expansion is establishing a partnership with the German platform Home24 . This strategic partnership opens the door to one of the largest and most competitive furniture markets in Europe, enabling effective cross-border sales in Germany.

Home24 is a renowned marketplace, highly trusted by German consumers. This partnership gives BRW Marketplace access to a broad customer base, significantly increasing its chances of success in this region.

The partnership with Home24 is not only a new sales channel, but also:

• A source of knowledge about the purchasing preferences of German customers,
• Possibility to tailor the offer to local expectations,
• Improving customer service at an international level,
• Strengthening competitiveness on the European market.

This partnership demonstrates how strategic alliances with established e-commerce platforms can contribute to building a strong position in international markets . Step by step, BRW is developing a brand with ambitions to operate globally.

BRW Marketplace's position in the Home & Garden category

e-commerce market is constantly changing—dynamically, often in ways difficult to predict. In this volatile environment, BRW Marketplace is increasingly making its presence felt in the Home & Garden . What makes it stand out from the competition? Above all, its rich and diverse offerings and thoughtful collaboration with trading partners .

This allows the platform to appeal to a wide range of customers—both those who appreciate classic solutions and those seeking modern inspiration for their interiors and gardens. BRW Marketplace is more than just a store—it's a space that inspires .

Focusing on the Home and Garden , the platform offers:

• interior design products,
• solutions for the development of outdoor spaces,
• modern and classic furnishing styles,
• an offer tailored to the changing needs of customers.

Thanks to this approach, BRW Marketplace strengthens its position in this category month after month . In a world where competition is fierce and customer expectations are rising, this is an advantage that truly matters.

The importance of your own marketplace in the Black Red White strategy

For Black Red White , launching its own marketplace is not just part of its digital transformation. It's a strategic step that aligns with the company's long-term development plan.

As a leader in the furniture industry in Poland, BRW uses the marketplace to:

• reach new audiences,
• strengthen your presence in the online space,
• gain full control over the purchasing process – from offer presentation to after-sales service,
• build a consistent shopping experience for customers.

Moreover, its own platform gives the company great operational flexibility . Black Red White can:

• respond quickly to changing trends,
• test new product categories,
• adapt the offer almost in real time,
• develop relationships with customers and business partners.

Thanks to this approach, the brand not only maintains its leading position, but also successfully finds its place in the dynamic world of e-commerce.

BRW Marketplace FAQ – Frequently Asked Questions and Answers

What is BRW Marketplace?

BRW Marketplace is a new sales platform developed by Black Red White. It enables the sale of products not only from its own brand but also from external trading partners. It is a modern multi-vendor model for the furniture and interior design industries.

Can I sell products from other companies on brw.pl?

Yes, the new marketplace format allows third-party companies to list their products on the BRW website. This transforms the platform into an open shopping center with a wide selection of brands.

What product categories are available on BRW Marketplace?

In addition to furniture and home furnishings from BRW, we also offer partner products in categories such as household appliances, lighting, textiles, decorations, and gardening products. The offering is constantly expanding.

How to become a BRW Marketplace trading partner?

To begin selling, you must apply to BRW as a sales partner. Verification includes an analysis of your offer, compliance with the platform's profile, and terms of cooperation. Once approved, the partner gains access to the product listing panel.

Why is BRW introducing the marketplace model?

The marketplace model allows the company to increase the number of available products and broaden its offerings without the need for in-house production. It also responds to changing customer purchasing behavior and the trend toward building thematic platforms.

Is shopping on BRW Marketplace safe?

Yes, the platform operates under the BRW brand, which is responsible for service standards and transaction security. Customers can count on returns, complaints, and support in accordance with Polish e-commerce law.

What does the purchasing process look like in BRW Marketplace?

Purchases are made in a single basket, even if products are from different sellers. The customer receives a single payment, and delivery is handled by each partner separately or by BRW, depending on the logistics model.

What are the benefits for partners selling on BRW Marketplace?

Partners gain access to a recognizable brand, high website traffic, and a ready-made sales and payment system. This also allows them to reach customers interested in interior design products.

Does BRW offer logistical support for partners?

In select cases, BRW can support partners with logistics, but most partners handle shipping independently. Details are agreed upon individually as part of the contract.

What requirements must be met to sell on BRW?

Products must be consistent with the platform's profile, have professional descriptions, and ensure appropriate photo quality. The platform is guided by high quality standards.

Does BRW Marketplace compete with Allegro or Amazon?

Not directly – BRW Marketplace is industry-specific and specializes in home and interior design products. It focuses on quality rather than mass-marketing.

What companies can benefit from BRW Marketplace?

The platform is open to both manufacturers and distributors offering products that fit the BRW profile. Companies in the furniture, home décor, and household appliances industries are particularly well-positioned.

Does BRW plan to further develop the marketplace?

Yes, the company announces further expansion of its offerings and development of the platform's functionality. New features for partners and customers are also possible, such as integrations, promotions, and analytical tools.

Does BRW Marketplace only operate in Poland?

At the moment, the marketplace operates locally, but it is not ruled out that it will expand its operations to other markets in the future – especially in Central and Eastern Europe, where BRW already has recognition.

 

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