Contents
Google Merchant Center (GMC) with the "Popular Products" report
What?
Google has introduced a "Popular Products" within Google Merchant Center . The report shows the "most frequently purchased products on Google."
Why?
This new feature allows online stores to analyze the most searched and clicked products in a given category, allowing them to respond more quickly to market changes. Not only for their own products, but also for the products that generally sell best on Google.
Who is this information for?
For online store owners, Google Ads specialists, e-commerce managers and anyone using Google Merchant Center.
Google Merchant Center – Analytics for the Digital World
Google is expanding Merchant Center Next with the Popular Products , which allows businesses to access data on the most popular products in their categories. The data comes from aggregated clicks from Google users , not just from their own catalogs, giving the report a comprehensive, market-specific approach. This feature provides insight into what's currently attracting customers, what's selling best, and how a store's products compare to its competitors.
What exactly does the report contain?
- Products gaining popularity in a given industry
- Most frequently purchased products on Google
- Comparison of the effectiveness of a given store's offer against category leaders
- Brands that are gaining popularity on Google.
- The data in the report comes from aggregated Google user clicks , not just from a given store's catalog. This makes the report a valuable tool for smaller retailers, too, who can gain insight into broader market trends.
How do I find a report in Google Marchant Center?
If you would like to use this report and don't know how or where to find it, see below:
- log in to Google Merchant Center,
- go to the ANALYTICS section, PRODUCTS subsection,
- analyze the effectiveness of your own products against the market,
- select menu option: POPULAR PRODUCTS,
- most frequently purchased products on Google,
- see which products are the most popular.
What are the benefits of this report for online stores?
- Better product offering planning – based on real search and click trends of Google users
- Greater relevance of advertising campaigns – adapting ads and budgets to products that are currently in high demand
- Possibility of comparing yourself with the market – comparing your own products with the most popular offers in a given category
- Identifying gaps in the assortment – checking which hits are missing from the store's offer
- Support in product strategy – easier decisions about which products to promote, develop or withdraw
- Faster response to seasonal trends – the ability to update offers in real time
- Increased product feed efficiency – optimizing product data to make them perform better than the competition
- Facilitating competitive analysis – insight into what actually works for other vendors
- Access to knowledge without the need for expensive market research – all in one Google report
- Better internal argumentation – report data can be used to report and justify marketing or purchasing activities
How to use the report in practice?
- Regularly analyze your report data in Merchant Center
- Update your online store offer in line with trends
- Prioritize your Google Ads campaigns based on product popularity
- Compare your own performance with category leaders to optimize your feed.
Want to learn more?
Write to us and learn how to introduce similar functionalities in your online store.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
