Selling on MALL Marketplace: How the Platform Works and How to Get Started

What?

Mall is a marketplace operating in Central and Eastern Europe, increasingly expanding its cross-border offerings. It is increasingly emerging as an attractive channel for expansion southward – to the Czech Republic, Slovakia, Hungary, and Croatia.

Why is this important?

Cross-border commerce is becoming one of the main development directions for Polish e-commerce. As a regional platform, Mall offers access to several markets simultaneously, from a single panel and in a single implementation process. It's a convenient alternative to global marketplaces and a way to increase sales in the region.

Who is this information for?

For owners and managers of online stores who want to expand their sales outside of Poland, as well as for brands looking for modern channels to reach customers in Southeastern Europe.

Background to the topic.

The Mall.cz platform has been operating for many years and enjoys a strong presence in the Czech Republic, Slovakia, and Hungary. In recent years, it has developed a marketplace model that opens up to international partners. With the ability to sell in multiple countries through a single ecosystem, Mall is becoming an increasingly attractive option for Polish e-commerce businesses seeking regional expansion without the need to build their own infrastructure in each market separately.

In an era of dynamic e-commerce growth, MALL Marketplace is becoming a key tool for companies looking to expand their reach and reach new customers. It's not just another sales channel— it's a real opportunity for growth and expansion . But how does this platform work and how can you get started using it? These are questions many entrepreneurs planning to expand beyond their own online store ask themselves.

MALL Marketplace is much more than just a place to display products. It's a comprehensive sales ecosystem that supports sellers at every stage of their business:

• Account registration – quick and intuitive process of creating a seller account.
• Offer management – ​​the ability to easily add and edit products.
• Logistics – integration with delivery and storage systems.
• After-sales service – support with returns, complaints and customer contact.

Thanks to integrated tools and services, you can focus on growing your business without having to delve into technical details – although you can do so if you want.

For many sellers, starting to sell on MALL Marketplace is a real game-changer. Greater visibility, access to new markets, and a stronger online presence are just some of the benefits. Sounds tempting? Now's the perfect time to give your sales a new boost and get off the ground!

What is MALL Marketplace and where does it operate?

MALL Marketplace is an international online sales platform that enables companies to reach customers in Central and Eastern Europe. It operates in countries such as the Czech Republic, Slovakia, Hungary, Croatia, and Slovenia an excellent growth opportunity for companies planning international expansion .

The platform offers much more than just product presentation. It also provides extensive sales and logistics support tools , including:

• order management,
• integration with local delivery systems,
• automation of sales processes.

This comprehensive approach makes MALL Marketplace not only a sales platform, but also a full-fledged partner in international expansion .

Importantly, MALL Marketplace is part of the Allegro Group – one of the region's e-commerce leaders. This means:

• strong technological base,
• operational support,
• greater safety and efficiency of operations.

In other words, the platform not only opens the door to new markets, but also helps you get through them with a specific plan and real support .

Countries covered by MALL Marketplace

MALL Marketplace operates in five strategic markets in Central and Eastern Europe:

Each of these countries has its own specific characteristics and unique shopping preferences. This allows retailers to tailor their offerings to local needs and reach a wider audience.

One of the foundations of the platform's operation is its cross-border sales model . This allows you to offer your products in multiple markets simultaneously— without having to be physically present in each one . This saves time and resources .

Example: A Polish clothing manufacturer can easily sell its collections in Slovenia. Simply adjust the language of the offer and its delivery terms. This flexible approach increases the chances of success in international trade .

The role of the Allegro Group as the owner of the platform

The Allegro Group , owner of MALL Marketplace , plays a key role in its development and daily operations. As one of the largest e-commerce players in the region, it provides:

• financial stability,
• access to modern technologies,
• operational support for sellers.

Thanks to its experience and scale of operations, the platform can implement innovative solutions that have a real impact on the quality of customer service and sales efficiency, such as:

• integration with local payment systems,
• logistics automation,
• advanced analytical tools.

As a result , MALL Marketplace becomes more than just another sales channel. It's a strategic partner in growing your business in international markets – with experience, technology, and support that makes a difference.

Registration and sales management through MALL Partner

In the dynamic world of e-commerce, simply appearing on a sales platform is just the beginning. The real challenge is effectively managing your offerings and the entire sales process . This is where MALL Partner MALL Marketplace integration tool that gives you complete control over your online business.

With MALL Partner , you can not only display your products but also gain access to real-time performance analysis and operational optimization opportunities. It's your online store command center—available 24/7, from anywhere .

MALL Partner platform is a solid foundation for companies looking to fully leverage the potential of the MALL Marketplace . It offers not only market integration but also a set of practical tools to support key business areas:

• Product portfolio management – ​​easily add, edit and update products.
• Sales performance analysis – access to real-time data and reports.
• Optimization of logistics processes – better delivery planning and warehouse management.

This solution allows you to focus on brand development , with the certainty that operations are supported by modern technology and proven operating mechanisms.

MALL Partner is more than just a sales management panel. It's also a space where you'll find:

• Substantive support – assistance in solving problems and developing strategies.
• Advice from experienced experts – practical tips based on real-world experience.
• Access to proven e-commerce practices – ready-made solutions that work.

Sounds promising? Because that's exactly how a partnership with MALL Marketplace works—professionally, effectively, and with your growth in mind.

How does the MALL Partner portal work?

The MALL Partner Portal was created with the everyday challenges of MALL Marketplace sellers in mind . Its clear and intuitive interface makes managing your offerings, monitoring sales, and optimizing logistics simple—even if technology isn't your forte.

One of the portal's greatest strengths is its flexibility and ability to integrate with various sales systems . This means:

• Product and order data syncs automatically – saving you time and avoiding errors.
• You can respond quickly to changes in demand – adapting your offering in real time.
• Easily update prices and inventory levels – no manual data entry required.

For example, if one of your products suddenly becomes a bestseller, the system allows you to immediately adjust your offerings—without stress and without manually searching through data.

It's also worth noting the advanced analytical tools available at MALL Partner . Thanks to them, you can:

• Track sales in real time – making decisions based on current data.
• Catch trends faster than your competition – gaining a market advantage.
• Identify areas for improvement – ​​and optimize them effectively.

All of this translates into better business decisions and real increases in efficiency . And that's exactly the point, right?

The process of registering and setting up a seller account

Want to start selling on MALL Marketplace ? Great decision! The first step is registering and setting up a seller account — marketplace onboarding . This step opens the door to a wide range of potential customers.

The registration process takes place in a few simple steps:

1. Providing basic company details – completing the registration form.
2. Acceptance of the terms of cooperation - reading the regulations and approving them.
3. Account setup, which includes:
   • adding products to the offer,
   • setting sales prices,
   • definition of delivery terms,
   • setting logistics preferences.

Sounds complicated? Don't worry—the MALL Partner portal offers intuitive tools and technical support at every stage . This makes getting started quick, simple, and hassle-free.

Integrating with MALL Marketplace also requires adapting your sales systems to the platform's requirements. It's an investment that quickly pays off . Once integration is complete, you gain:

• Automatic offer and order management – ​​saving time and eliminating errors.
• Greater operational efficiency – better utilization of resources.
• Better sales results – thanks to process optimization.

This stage determines how efficiently and effectively your company will operate within the MALL Marketplace . After all, it's not about working more—it's about working smarter.

Local versions of MALL Marketplace

Planning to expand your business in Central and Eastern Europe but unsure where to begin? MALL Marketplace can be your guide. With local versions of the platform—such as Mall.sk , Mall.pl , Mall.cz , Mall.hu , or Mimovrste —you can easily tailor your offerings to the needs of customers in individual countries. This is a real opportunity to increase sales and expand into new markets.

Collaborating with local MALL Marketplace not only provides access to new customers, but also:

• better understanding of local consumer preferences,
• the opportunity to build stronger relationships with recipients,
• a chance to effectively compete with local brands.

For example, adapting the language of your offer or delivery method to local customs can significantly improve sales conversion. Sometimes, a small change is enough to achieve a significant impact.

Mall.cz – Czech market

Mall.cz is the Czech version of MALL Marketplace and one of the largest e-commerce platforms in the Czech Republic. Its strong market position makes it an ideal place for companies looking to expand their presence in our southwestern neighbors.

Why choose Mall.cz?

• High level of customer service – guarantees a positive shopping experience,
• Intuitive offer management tools – make everyday work easier,
• Local logistics services – simplify the delivery process and increase efficiency.

For companies planning to expand in the Czech Republic, this is a specific competitive advantage that can be crucial to success.

Mall.sk – Slovak market

Mall.sk opens the door to the Slovak market. Thanks to its local reach and knowledge of local realities, the platform allows for precisely tailored offers to the expectations of Slovak customers.

Benefits of being on Mall.sk:

• Modern sales tools – supporting business development,
• Local logistics support – ensures efficient order fulfillment,
• The ability to build customer loyalty – thanks to a tailored approach and market knowledge.

This is a real opportunity for development without unnecessary barriers and formalities.

Mall.hu – Hungarian Market

Planning to expand into Hungary? Mall.hu is an excellent starting point. The platform's local nature makes it easier to understand the needs of Hungarian consumers and tailor your offerings to truly resonate with them.

What does Mall.hu offer?

• Advanced sales management tools – increase operational efficiency,
• Local logistics support – facilitates order processing,
• Efficient order fulfillment – ​​without having to build everything from scratch.

This is a solution for those who want to act quickly, effectively and without unnecessary costs.

Mall.pl – Polish market

Mall.pl was the Polish version of the platform until 2022, but as of July 1, 2022, mall.pl is no longer operational and directs all users and customers to its owner, i.e. the allegro.pl  .

Mimovrste – Slovenian market

Mimovrste is a Slovenian platform affiliated with MALL Marketplace , opening the door to customers in Slovenia. Its local focus allows you to effectively tailor your offerings to local expectations – a key to successful expansion.

What do you gain with Mimovrste?

• Modern sales tools – supporting the development and automation of processes,
• Local logistics support – ensures efficient order fulfillment,
• Possibility of development without losing control – over the quality of service and operational efficiency.

If you want to operate in the region thoughtfully, without stress and with real results – this is the solution for you.

MALL Marketplace Integration: Tools and Technologies

Planning to sell on MALL Marketplace ? Then integration with this platform isn't an option—it's a necessity . The good news? Today's technologies and tools offer a wide range of possibilities: automation, data synchronization, order management —all under your control. Below, we present the most interesting solutions that will help you fully leverage the potential of MALL Marketplace .

Omnicado – comprehensive integration support

Omnicado is not just a tool, but a partner supporting you at every stage of your sales journey on MALL Marketplace. It offers:

• Offer integration – quick and seamless connection to the platform thanks to the API.
• Implementation support – help in starting sales without the need for technical knowledge.
• Customer service – professional support in everyday activities.

If you want a simple and efficient start , Omnicado will be the perfect choice.

BaseLinker – two-way integration and order management

BaseLinker is an advanced online sales management tool that offers:

• Two-way integration with MALL Marketplace – post offers and process orders in real time.
• Mall Delivery service – streamlining logistics and accelerating order fulfillment.
• Full control over the sales process – flexibility and scalability of operations.

Looking for a tool that gives you complete control and flexibility ? BaseLinker will meet your expectations.

Conviu – offer automation and integration via API and XML

Conviu is a solution for sellers who want their MALL Marketplace listing management

• Integration via API and XML – fast and error-free transfer of product data.
• Automatic translation of offer content – ​​ideal for expansion into foreign markets.
• Scalability – the ability to reach customers in different countries without manual translation.

Want to expand your international sales? Conviu will help you do it efficiently and without unnecessary complications .

Expando APP – data and order synchronization

The EXPANDO APP enables seamless data and order synchronization between your system and MALL Marketplace. Key features include:

• Integration via API – fast and stable information flow.
• Greater control over sales – process automation and time savings.
• Simple implementation process – simply register on the MALL platform to start integration.

Looking for a solution that combines simplicity with efficiency ? EXPANDO APP may be just what you need.

Logistics and delivery services

In the dynamic world of e-commerce, every second counts . That's why efficient logistics and reliable delivery aren't a sideline, but the foundation of success. On the MALL Marketplace , sellers gain access to comprehensive logistics services that significantly simplify daily order management.

What does this mean in practice? Less stress, more time for business development, and the assurance that products will reach customers quickly and intact .

Mall Delivery – delivery service in the Czech Republic and Slovakia

Mall Delivery is a dedicated courier service for retailers operating in the Czech and Slovak markets. It enables lightning-fast and hassle-free order delivery , which directly impacts customer satisfaction – and a satisfied customer is a loyal customer.

Thanks to full integration with the sales system, sellers can:

• manage shipments from one place,
• track shipments in real time,
• reduce the number of clicks and simplify processes,
• increase operational efficiency.

This solution will be particularly appreciated by companies looking to optimize logistics and focus on growth. For example, an electronics store can reduce order fulfillment time from several days to just 24 hours . And in this industry, this can be the difference between making a sale and not making one.

Logistics partners: Zásilkovna and WE|DO

One of the key advantages of MALL Marketplace is cooperation with renowned logistics partners:

Thanks to these partnerships , MALL Marketplace offers not only technology but also real operational support that translates into a better shopping experience for customers.

Omnicado Logistics Modules: Expedition and Shipping Management

MALL Marketplace platform Omnicado logistics modules , such as Expedition and shipping management tools. These give sellers complete control over the entire logistics process —from order placement to delivery.

Expedition module allows you to:

• precise shipment planning,
• reducing the risk of delays and errors,
• automation of key process stages,
• saving time and resources.

This is especially important during peak periods—like Black Friday or the holidays—when order volumes skyrocket. Is the future of logistics full automation powered by artificial intelligence? Perhaps . But one thing is certain: investing in tools like Omnicado is a step toward competitive advantage . And it's a step worth taking today.

Technical requirements and product data

In the dynamic world of e-commerce, where competition is constantly increasing, success on platforms like MALL Marketplace depends on meeting specific technical requirements and effectively managing product data . Sounds complicated? Don't worry—everything will become clear in a moment.

In this section, you'll learn exactly what you need to prepare as a seller to ensure your offers are visible, current, and effective . Because well-prepared data isn't just a formality—it's the foundation of effective sales .

EAN codes and their meaning for offers

without EAN codes . On MALL Marketplace , they're an absolute must—a digital identifier for every product, which you must have at the onboarding . Without them, you won't be able to start selling.

Why is EAN so important? Because it's not just a formal requirement, but above all a tool that facilitates offer management . With EAN codes, you can:

• Update prices faster – changes are assigned to a specific product.
• Monitor inventory levels – precise availability control.
• Analyze sales – easier reporting and planning.

In a world where time and precision count, data standardization is not just a requirement—it's your real competitive advantage.

Integration via XML feed and API

Want to work efficiently and avoid manual data entry? You have two options:

• XML feed
• Marketplace API

Both methods allow for automatic transfer of product information , which means fewer errors and more time for business development.

The API operates in XML format , making it easy to implement and integrate with existing systems. Sounds technical? Maybe so, but the results speak for themselves .

Product data translations from LOCO by EXPANDO

Planning to sell internationally? Great! But what about language? That's where LOCO by EXPANDO —a tool that automatically translates product data into languages ​​supported by MALL Marketplace , such as:

• Czech
• Hungarian
• English
• Polish

With Marketplace localization , your descriptions, titles, and other offer elements will be tailored to local markets . This translates to:

• better visibility in search engines
• greater customer confidence
• higher conversion - because customers prefer to buy in their own language

A customer from the Czech Republic will be more likely to click "buy now" if the description is clear, understandable and written with them in mind .

But that's not all. It's worth using tools that not only translate but also take into account local customs, culture, and communication style . Because effective selling abroad is more than just translating words—it's fully adapting to the target market .

Additional services and account management

Creating an account on the MALL Marketplace is just the beginning. In the dynamic world of e-commerce, it's not enough to achieve success. To effectively grow sales, you need knowledge, tools, and professional support . In this section, we'll show you how additional services can not only streamline daily offer management but also increase profits and provide a competitive advantage .

Omnicado service packages: Max and Premium

Omnicado packages are comprehensive solutions for sellers who want to fully leverage the potential of MALL Marketplace . They offer various levels of support tailored to your business's development stage:

With Omnicado packages, you can focus on growing your business while the technical aspects of the platform are automated and optimized . This professional support works seamlessly in the background.

Marketplace account management – ​​comprehensive account management

Effective account management on MALL Marketplace is key to success . It's not just about logging in daily and updating offers, but above all, a strategic approach to sales . What does this look like in practice?

• Monitoring offers and sales results – ongoing control over what works and what needs improvement.
• Data analysis – identifying best-selling products and seasonal trends.
• Adapting promotional campaigns – dynamically responding to changing customer needs.
• Quick response to changes – anticipating competitors' moves and staying ahead of their actions.

This approach allows you to build stable, long-term sales growth . It's not just management—it's a strategic advantage.

Order synchronization and process automation

In e-commerce, time is money . Therefore, process automation and synchronization are no longer a luxury, but a necessity. What do you gain by using the right tools on MALL Marketplace ?

• Automatic stock updates – always up-to-date offer without manual data entry.
• Lightning-fast order processing – no errors or delays.
• Generating sales documents in seconds – invoices, receipts and other documents without your intervention.
• Integration with the ERP system – data synchronizes automatically, which helps avoid errors and save time.

This is just the beginning . Automation opens the door to further innovations that can further streamline your business. The possibilities are virtually limitless .

Access to Central and Eastern European markets

A presence on MALL Marketplace opens the door to the dynamic and constantly growing markets of Central and Eastern Europe. It's a real opportunity for your brand to establish a presence in countries like the Czech Republic, Slovakia, Hungary, Croatia , and Slovenia . Thanks to this platform, you can reach customers who are increasingly shopping online— without having to build a local infrastructure from scratch .

Each of these markets has its own unique characteristics, with varying consumer tastes, levels of digitalization, and service expectations. MALL Marketplace provides flexibility that allows you to tailor your offerings to local needs, leveraging modern sales management tools. This combination of local knowledge and technology creates a solid foundation for successful international expansion .

Expanding sales channels and foreign expansion

Entering MALL Marketplace is more than just a new sales channel—it's a strategic step toward international growth . Thanks to the cross-border marketplace , you can offer your products in multiple European markets using a single, integrated platform.

Why is it worth it?

• Ease of use – manage sales in different countries from one panel.
• Scalability – easy adaptation of the offer to growing market needs.
• Flexibility – the ability to dynamically respond to seasonal trends and local preferences.
• Efficiency – optimization of operating costs and promotions.

All of this translates into better sales results and greater customer loyalty . Because that's what it's all about – an advantage that makes a difference.

Technical and operational support for sellers

Selling across multiple markets is a challenge that requires not only strategy but also a solid technological foundation. MALL Marketplace offers comprehensive support—both technical and operational—so you can focus on what matters most: growing your business .

What do you gain as a seller?

• Integration with sales systems – easy connection to your software.
• Process automation – saving time and reducing errors.
• Logistics support – efficient order fulfillment and customer service.
• Access to modern technologies – such as artificial intelligence and automatic product recommendations.

When you invest in innovation, you invest in your company's future . And with MALL Marketplace , you do it with a partner who knows what they're doing.

Want to learn more?

Contact us and learn how to implement innovations in your online store.
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