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strategy

How to find a product niche and check market potential?

What? Growing online threats targeting seniors – how cybercriminals exploit the inexperience of older people and what can be done to increase their online security. Why? Seniors are becoming more active

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Marcin Stadnik 2025-11-17
e-commerce tools

A New Look at Site Performance: A Guide to Search Console Insights. A New Google Search Console Feature.

What? A practical guide to Search Console Insights – how it works, what data it offers, and how it can help you effectively analyze content in your online store or company blog.

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Marcin Stadnik 2025-11-16
AI – Artificial Intelligence

Schema and Visibility in AI Overviews – Does Structured Data Improve Your Google Ranking?

Schema Markup and Visibility in AI Overviews (Google AI Review) – Does Structured Data Improve Google Rankings? What? A Comparative Experiment Reveals the Impact of Structured Data Quality on Page Visibility in AI Overviews

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Marcin Stadnik 2025-11-15
AI – Artificial Intelligence

Google's priority is AI, but its financial powerhouse remains its search engine

What? Google has released research data on the impact of its AI Overviews feature on how users use its search engine and shop online. According to the latest BrightEdge study, it begins

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Marcin Stadnik 2025-11-12
AI – Artificial Intelligence

Google AI Overviews Drastically Reduce CTR. See How They're Changing Results in the Digital World

What? According to data provided by Authoritas, after implementing AI Overviews, they noticed drastic drops in CTR in both organic and paid results. Why? These changes indicate that users are increasingly staying in

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Marcin Stadnik 2025-11-10
AI – Artificial Intelligence

NotebookLM: An intelligent AI tool for working with documents and knowledge

What? Google's NotebookLM is an intelligent knowledge tool that uses the Gemini 2.5 Pro to organize materials, extract conclusions from documents, and answer questions based on your

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Marcin Stadnik 2025-11-07
e-commerce tools

Google Search Console with a new feature – “Query Groups” organizes search data

What? Google is introducing a new feature called Query Groups to Search Console, designed to help users better analyze and organize query data in search results. Why? The new tool lets you create groups

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Marcin Stadnik 2025-11-05
content

Senuto: How does this SEO tool work and what is it used for?

What? Senuto is an advanced SEO and content marketing platform that helps analyze website visibility on Google, plan content, and monitor the effects of your digital activities. It combines an extensive keyword database, modules, and

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Marcin Stadnik 2025-11-03
AI – Artificial Intelligence

Google's AI Overviews impact traffic in Polish search engines – CTR drops by up to 19.4%

What? After Google introduced AI Overviews, which changes the way search results are presented by providing users with ready-made summaries generated by artificial intelligence, it saw a drastic drop in organic traffic. Why? According to Senuto analysis,

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Marcin Stadnik 2025-11-02
news

Amazon introduces Amazon Haul in the European Union – a new era of cheap online shopping?

What? Amazon is launching a new service, Amazon Haul, which has just debuted in the European Union market. The platform promises to offer customers exceptionally low prices on thousands of products, competing directly with Chinese giants like

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Marcin Stadnik 2025-11-01
e-commerce

October 2025: Stable growth of Polish e-commerce in a dynamic phase of development

October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. The basket value increased and the

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Marcin Stadnik 2025-10-31
e-commerce tools

Google Analytics 4: How it works, what it offers, and how to implement it

What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, which replaced Universal Analytics and became the standard from July 1, 2023. It allows you to track user activity both

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Marcin Stadnik 2025-10-30
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