Google Business Card - How to Create, Manage and Optimize Your Business Profile In today's world, if your business is not visible on the Internet, many customers will
Search Generative Experience (SGE), "AI Overviews," "Google Overview by AI" – how Google What is changing search? We explain what Search Generative Experience (SGE) is – differently
Content Marketing: An Effective Strategy for Content Creation and Distribution In today's dynamically changing business world, content marketing is not just a buzzword, but a key element
What? Google updated its search engine algorithm in January 2025, introducing changes that are particularly important for local search results and businesses operating on Google Maps and Google
Why doesn't anyone like SEO? What? This article addresses the reluctance and frustration that SEO most often evokes among website owners and management of companies operating in the digital world.
What? How to effectively sell online – from choosing a business model and platform, through marketing and automation, to logistics and transaction security
What? Passage Indexing is a technology introduced by Google that allows for the evaluation and ranking of individual pieces of content (so-called "passages") on a website, not just the entire page
How to Start an Online Store? A Complete Guide for 2024. In this era of dynamic technological development, more and more entrepreneurs are asking themselves: how to start an online store?
What is an e-commerce strategy? How to create one? Why is it important for every e-business? Do you have an online store, a website, or are you active in the media?
Content marketing - what is it, why is it worth using, and why is it important in e-commerce? What? Content marketing is a marketing strategy that involves creating
Why is SEO (positioning) so important for any website or online store? What is SEO? SEO is short for
