Google has introduced new metrics to Core Web Vitals – what's changing for online stores and the entire digital world? Google has announced the introduction of new metrics to the Core Web suite
Google Business Card – How to Create, Manage, and Optimize Your Business Profile. In today's world, if your business isn't visible online, it simply doesn't exist for many customers
Search Generative Experience (SGE), "AI Overviews," "Google Overview by AI" – how Google What is changing search? We explain what Search Generative Experience (SGE) is – also known as "Overview by AI" – the new
Content Marketing: An Effective Strategy for Content Creation and Distribution In today's dynamically changing business world, content marketing is not just a buzzword, but a key element of many companies' strategies
What? Google updated its search engine algorithm in January 2025, introducing changes that are particularly relevant to local search results and businesses listed on Google Maps and Google My Business. Why? These changes
Why doesn't anyone like SEO? What? This article discusses the reluctance and frustration that SEO most often evokes among website owners and management of companies operating in the digital world. Why? Despite the key role of SEO in
What? How to effectively sell online – from choosing a business model and platform, through marketing and automation, to logistics and transaction security. A comprehensive guide for anyone who wants to
What? Passage Indexing is a technology introduced by Google that allows the evaluation and ranking of individual pieces of content (called "passages") on a website, not just the entire page as a whole
How to Start an Online Store? A Complete Guide for 2024. In this era of dynamic technological development, more and more entrepreneurs are asking themselves: how to start an online store? 2024 brings both new challenges and
What is an e-commerce strategy? How to create one? Why is it important for every e-business? Do you have an online store, a website, or perhaps you're active on social media or sell on platforms?
Content marketing - what is it, why is it worth using, and why is it important in e-commerce? What? Content marketing is a marketing strategy that involves creating and publishing valuable content that
Why is SEO (positioning) so important for every website or online store? What is SEO? SEO stands for Search Engine Optimization, which means
