E-commerce platform for your online store – the best solution for 2025?

 

In the dynamically changing world of online commerce, choosing the perfect e-commerce platform is fundamental to the success of any business. The year 2025 brings both new challenges and enormous opportunities. The e-commerce platform ranking emphasizes the importance of solutions that combine functionality, flexibility, and personalization. With such a wide range of options available, the decision may seem complicated. But don't worry – we're here to guide you. Of course, the ranking is a result of our experience with e-commerce projects , conversations with our clients using various platforms, and also reflects the latest e-commerce trends.

What did we include in our mini ranking?

This year's ranking includes both global leaders and local platforms gaining popularity thanks to unique features tailored to specific market needs. Here are the key criteria we considered:

• Costs and payment models – does the platform offer flexible financing options?
• Scalability – how well does the platform handle business growth?
• Integration with other systems – can it be easily combined with marketing, ERP or CRM tools?
• Multilingualism and international sales support – how does the platform support different markets and languages?

For example, Shopify and WooCommerce offer extensive integration options, while local solutions often better meet the needs of smaller businesses. However, there are also local platforms like IDOSELL that also offer a wide range of integration options, including with marketplaces and foreign systems. This allows every entrepreneur to find something perfectly suited to their needs.

The latest trends in e-commerce

How will changing e-commerce trends impact the future of online retail? Here are some important questions to ask yourself:

• Will personalization and automation of sales processes become an indispensable standard?
• What new technologies can revolutionize the market?
• Is something completely unexpected waiting for us that will completely change the way we do business online?

One thing is certain: the coming years will bring innovative technologies and solutions that will open up completely new opportunities for entrepreneurs.

Here is a list of trends in the digital world, or what awaits us in 2025:

The digital world shows no signs of slowing down – changes in technology, consumer behavior, and sales strategies are dynamically transforming the e-commerce market. 2024 demonstrated how quickly it can revolutionize the way companies communicate with customers and conduct sales. The upcoming year 2025 promises further acceleration and a strengthening of key trends. Here are the key trends that will shape the future of online commerce.

Mobility as a priority

Online stores must be not only responsive but fully optimized for the mobile user. More and more people are making purchases via phone, and mobile apps are becoming the primary point of contact with brands. Speed, a simplified shopping cart, and convenient mobile payment methods are key.

The power of content and customer education

Content marketing continues to be one of the foundations of effective online commerce. Blogs, podcasts, tutorials, and guides are tools that not only support SEO but, above all, engage audiences and build brand trust. Companies that invest in thoughtful content gain customer loyalty.

Social media as a sales channel

Instagram, TikTok, Facebook, and Pinterest are no longer just advertising spaces, but active shopping channels. Selling directly through social media platforms is becoming the new standard. The most effective campaigns—depending on the industry, of course—are those that collaborate with influencers and involve users in the content they create.

Marketing process automation

Communication automation systems, such as email marketing, push notifications, and remarketing sequences, save time and drive more effective sales. Platforms such as CDPs, which centralize data and enable hyper-personalized campaigns, are gaining popularity.

The growing importance of AI and machine learning

Algorithms that learn from customer behavior help create intelligent recommendations, optimize offers, and anticipate needs. Chatbots and voice commerce are transforming customer service, offering 24/7 availability and personalized, real-time support.

AI Content Generation

Modern artificial intelligence tools support brands in quickly creating product descriptions, advertising campaigns, and graphic visualizations. This allows them to respond more quickly to seasonality, changing trends, and customer needs without engaging significant team resources.

Hyper-personalization of the shopping experience

Real-time data analysis allows for the creation of tailored offers—adapted to a user's purchase history, location, and behavior. This is one of the most important factors influencing conversion rates and potential customer loyalty.

Quick commerce – time pressure

Lightning-fast delivery is no longer an advantage, but an expected standard. Consumers expect to receive their orders within hours, forcing companies to develop local logistics centers and collaborate with modern delivery operators.

Flexible payment methods

Deferred payments, "buy now, pay later," and installment options are solutions that make shopping more accessible. Consumers, especially younger generations, expect greater convenience and financial flexibility when shopping online.

Security as the foundation of trust

Customer data protection, SSL certificates, anti-fraud mechanisms, and compliance with legal regulations (e.g., GDPR) are absolute must-haves today. Shops that invest in security not only protect themselves but also build an advantage in the eyes of customers.

Cross-border sales

Opening up to foreign markets is becoming increasingly easier thanks to marketplace integrations, automatic translations, and global payment systems. Cross-border is no longer just an opportunity, but a must-have for almost every e-business, thus naturally diversifying revenues and increasing the scale of e-commerce operations.

Subscription models

A consistent supply of products in a cyclical model (e.g., cosmetics, coffee, supplements) increases revenue predictability and customer loyalty to the brand. D2C + subscription is a combination that is also gaining popularity in Poland.

Direct-to-Consumer (D2C) model

A manufacturer selling directly to the consumer bypasses intermediaries while retaining full control over pricing, communication, and service. This strategy is gaining popularity, especially among lifestyle brands and startups.

Omnichannel – consistency of experience

Customers expect the same quality of service whether they buy online, through an app, or in-store. Companies that integrate sales channels and customer data build stronger relationships and win in the marketplace.

Learn more about the latest trends in e-commerce .

What are e-commerce platforms?

E-commerce platforms are key tools for entrepreneurs who want to grow their businesses in the digital world. Simply put, they are systems that enable online sales, product management, payment processing, and integration with other systems. They enable businesses to:

• reach a wider range of customers,
• increase the scale of your business (even a small local company can become a medium or large seller in the country or in Europe),
• automate the processes related to running an online store,
• save time and resources,
• focus on business development.

These are solutions that allow entrepreneurs to operate effectively in a dynamically changing digital environment.

Definition and types of e-commerce platforms

The world of e-commerce offers a wide range of platforms that can be tailored to your specific business needs. There are three main types:

• SaaS platforms – ready-made solutions offered in a subscription model,
• open source platforms – enabling full customization thanks to access to the source code,
• dedicated platforms – created to order, ensuring the highest level of personalization,
• SaaS / open source platforms – with the ability to develop and edit the source code (i.e. a mix of SaaS / open source).

Each of these types has its advantages and disadvantages. Choosing the right solution depends on factors such as budget, technical expertise , and personalization needs . Therefore, it's worth carefully analyzing which solution best aligns with your company's strategy.

SaaS vs Open Source – Key Differences

One of the most common dilemmas entrepreneurs face is choosing between SaaS and open source platforms. Here are the key differences:

Platform type	Characteristic	Examples
SaaS (Software as a Service)	hosted by providers, subscription model, easy to use, No need to manage technical infrastructure.	Shopify , BigCommerce, AtomStore , Comarch_e-sklep , Ebexo , Redcart , Selesto, Selly , Shoper , Shoplo , Sky-Shop , SOTE
Open Source	Access to source code, Full flexibility and personalization, Requires technical knowledge, Greater involvement in management.	Magento 1 , Magento 2 , WooCommerce , PrestaShop , OpenCart , osCommerce, Shopware , Sylius, VirtueMart
Dedicated	Made to order, The highest level of personalization, Higher costs, Longer implementation time.	Individual solutions
SaaS / open source (open SaaS)	Hosted by providers, Subscription model, Easy to use, No need to manage technical infrastructure, Access to the source code (full or partial), High flexibility and personalization, Requires some technical knowledge (code management, changes and development), Greater involvement in management, Greater opportunities to develop the store with functionalities that the basic version does not have (e.g. changes to the template).	IDOSELL

Choosing the right platform is a decision that can determine the future of your business. Will new models emerge soon that will revolutionize online sales? One thing is certain – the e-commerce market is constantly evolving , and entrepreneurs must be ready for change to remain competitive.

How to choose the best e-commerce platform?

Choosing an e-commerce platform is one of the most important decisions you'll make when building your online business. In the rapidly evolving world of e-commerce, finding a solution that perfectly suits your needs is crucial. But where to begin? We've prepared a few tips to help you choose a platform that provides a solid foundation for your online store.

Key criteria for platform selection

When choosing an e-commerce platform, there are several important aspects to consider:

• Functionalities: Does the e-commerce platform offer tools that will make your daily work easier?
• Technical support: Can you count on help in difficult moments on a given e-commerce platform? (E.g., free support?)
• Costs: What are the initial and ongoing costs of using an e-commerce platform?
• Time: How long does it take to launch an e-commerce platform?
• System integrations: Does the platform allow easy connection to payment systems, marketing tools, or warehouse management software?
• Integration with marketplace : Does the e-commerce platform allow easy connection with e.g. Allegro, Amazon, Emag or Empik?
• Integration with logistics companies: Does the e-commerce platform enable easy connection with forwarders and couriers in Poland, but also when sending orders abroad?

All of these elements can significantly impact the effectiveness of your business, so it's worth analyzing them carefully. If you want to choose the right platform and avoid overpaying, contact us .

Costs and payment models

The costs of using e-commerce platforms can vary, from monthly subscriptions to one-time licensing fees. Therefore, it's crucial to carefully consider the total cost over the long term. Here's what to consider:

• Flexibility of payment models: Does the platform allow you to adjust your expenses to the current needs of your business?
• Development support: Does the chosen solution enable dynamic development without financial constraints?

Remember that a well-chosen platform is an investment that can bring tangible benefits, not just an expense.

Functionalities and integrations

Functionalities and integrations are at the heart of every e-commerce platform. An ideal solution should offer:

• Product catalog management.
• Integration with payment systems.
• Tools for running marketing campaigns.
• Automation of processes such as order processing and inventory management,
• It is worth considering our recommended approach to launching an online store, the so-called MVP – Minimal Viable Product.

When choosing a platform, make sure it has all the necessary tools to help you effectively run your store and grow your business. This way, you can focus on what matters most – creating relevant content for your online store, generating traffic to your online store, and building customer relationships .

Scalability and personalization

Scalability and personalization are key features that can determine your store's future success. A good platform should:

• Grow with your business by offering the ability to add new features.
• Allows you to adapt your store's appearance to changing trends.
• Provide interface personalization, which allows you to create a unique shopping experience.

When choosing a platform, make sure it offers enough flexibility to meet future challenges. This is key to e-commerce success.

Advantages and disadvantages of the most popular platforms

Choosing an e-commerce platform is one of the most important steps for anyone planning to launch an online business. Each available option has its strengths and weaknesses , which can impact your business's success. Therefore, it's worth taking the time to thoroughly analyze the most popular solutions. Only then will you find the platform that best meets your needs and expectations.

WooCommerce: Advantages and Limitations

WooCommerce is one of the most popular e-commerce platforms, especially among WordPress users. Its greatest strengths are its flexibility and virtually limitless customization options. This allows you to create a store that perfectly reflects your vision. Furthermore, its vast community of users and developers provides access to numerous plugins and extensions that can significantly enhance the platform's functionality.

• Advantages: flexibility, wide personalization options, access to numerous plug-ins and extensions.
• Disadvantages: requires technical knowledge, which can be challenging for beginners, requires so-called own hosting, requires constant system and plugin updates, many good plugins are paid, requires a powerful server for business development.

If you're ready to learn and have time to delve into the technical aspects, WooCommerce could be the perfect solution for your business.

Learn more about WooCommerce. 

 

Shopify: What to know before choosing?

Shopify is a global e-commerce platform that has gained popularity thanks to its simplicity and extensive integration options. It's especially recommended for beginners and mid-sized stores. It offers an intuitive interface and a rich set of features, such as social media integrations and sales analytics tools.

• Advantages: ease of use, wide integration possibilities, intuitive interface, analytical tools.
• Disadvantages: relatively high subscription costs, which may be problematic for small businesses, a narrow list of marketplace integrations, no integration with some payment systems, no ability to edit the ordering process, with more add-ons included with Shopify – the platform starts to work slowly, volatile fees, weak B2B functionalities.

Before you decide on Shopify, consider whether the features offered are worth the price and whether they suit the specifics of your business.

Learn more about Shopify.

Shoper: Pros and cons for Polish entrepreneurs

Shoper is a Polish e-commerce platform that's perfect for small and medium-sized stores operating in the domestic market. Its greatest advantage is integration with Allegro and local payment systems, which significantly simplifies doing business in Poland. Additionally, Polish-language technical support is a huge plus for those who prefer to conduct business in their native language.

• Advantages: integration with Allegro, support for local payment systems, technical support in Polish.
• Disadvantages: limited number of integrations, no possibility of developing an online store, slow implementation of changes, no possibility of implementing own changes regarding personalization.

Shoper is a good solution for entrepreneurs operating on the Polish market, especially beginners, but it is worth considering whether it will meet all the needs of your business, e.g., with dynamic sales or product development.

Learn more about Shoper. 

IDOSELL: pros and cons, is it the right e-commerce platform for you?

IDOSELL is a Polish e-commerce platform that's almost ideal for small and medium-sized businesses either just starting out or dissatisfied with their current solution (WooCommerce, Magento 1, or Shoper). Its greatest strengths include integration with marketplace , including Allegro, numerous payment systems, including a built-in one offering attractive terms, and numerous integrations with couriers and freight forwarders. However, its greatest advantage seems to be the ability to customize it: despite a limited number of pre-built templates, the system is built using so-called components, and IDOSELL allows you to manage these components (included in the price), and in the version with an additional fee of around 100 PLN, you can also edit them. Additionally, IDOSELL offers free technical support in Polish. Recently, IDOSELL added the ability to add/purchase modules to its stores from external developers.

• Advantages: marketplace integration, support for local payment systems, Polish-language technical support, options management, a wide range of built-in e-commerce options and modules, IDOSELL APPS – the option to add external modules, scalability: a large number of products on offer (minimum 200,000, with unlimited subscription options), easy content management, fast hosting included in the price, built-in WMS and the ability to use the IDOSELL store platform as an ERP system in your company (sales, warehouse, WMS), the ability to launch ANY functionality using so-called "apps." If you want to discover all the advantages of the IDOSELL online store platform – click and learn more.
• Disadvantages: sometimes quite long support response time, changes implemented slowly.

Shoper is a good solution for entrepreneurs operating on the Polish market, especially beginners, but it is worth considering whether it will meet all the needs of your business, e.g., with dynamic sales or product development.

Choosing an e-commerce platform is a decision that can impact the future of your business. Will new solutions emerge in the coming years that will revolutionize the market, offering even greater flexibility and innovative features? It's hard to say. However, it's worth thoroughly analyzing the available options now to choose the one that best suits your needs. Don't rush – this is a decision that could determine the success of your venture.

Learn more about IdoSell. 

E-commerce platform functionalities

In the rapidly evolving world of e-commerce, platforms offer a wide range of features that are crucial for running a successful online store. These include both basic tools, such as product management and payment processing , and more advanced marketing solutions. The latter help not only increase sales but also build lasting customer relationships . With these capabilities, entrepreneurs can focus on growing their business, leaving the technical aspects of their store operations in the hands of reliable tools. This saves time and energy.

Integrations with marketplaces, including Allegro, payment systems, and ERP

Integrations with various systems are the foundation of e-commerce platform effectiveness . The process automation enabled by these solutions significantly simplifies day-to-day store management. For example:

• Integration with Allegro – allows for automatic listing of products, which is particularly useful for users of platforms such as Shoper or IDOSELL.
• Integrations with payment systems – improve financial management, ensuring fast and secure transactions.
• Integration with ERP systems – facilitates logistics and warehouse management, which translates into greater competitiveness.

These solutions are a step towards a modern and efficient business that allows for better customer service and optimization of internal processes.

Dropshipping support – the best platforms

The dropshipping model is gaining popularity, and e-commerce platforms are meeting these needs by offering dedicated support. High-quality solutions, such as IDOSELL, enable easy integration with wholesalers. This allows entrepreneurs to:

• Fulfill orders without the need for your own warehouse.
• Save resources, both financial and time.
• Focus on marketing and customer service, leaving logistics to suppliers.

Dropshipping is the perfect solution for those looking to start selling online with minimal investment. It's simple, yet effective.

SEO optimization on e-commerce platforms

In the highly competitive world of e-commerce, SEO optimization plays a key role in increasing the visibility of an online store. Platforms like WooCommerce offer advanced SEO tools, including dedicated SEO plugins, but unfortunately, to fully utilize these plugins' capabilities, you often need to purchase a subscription. Other online store platforms, such as IDOSELL or Shoper, and many others, currently offer sufficient SEO capabilities and tools in their basic versions, allowing you to:

• Improve your position in search results, which translates into more traffic to your website.
• Effectively increase revenue through improved visibility.
• Build a solid foundation for long-term e-commerce success.

Proper optimization not only translates into rapid growth, but also into an investment that pays off . It's worth investing in to ensure a competitive advantage.

Personalization of online stores

The world of e-commerce is changing at a dizzying pace, and businesses must constantly adapt to new trends to maintain their market position. In 2024, personalization of online stores . Why is it so important? Because it not only attracts customer attention but also significantly improves conversion rates.

Customizing your store's appearance and functionality to your individual preferences allows you to create a unique shopping experience . This, in turn, builds customer loyalty and—most importantly—increases sales. Imagine a store that "understands" your needs and offers you exactly what you're looking for. Sounds futuristic? It's already a reality!

Sales process automation

Automation has become the foundation of modern e-commerce platforms. By 2024, creating online stores with advanced automation features will become standard. Why? Because it's key to effective business management.

Automation can improve processes such as:

• order processing,
• customer contact,
• marketing activities.

Automation allows entrepreneurs to focus on growing their business and entrust everyday tasks to systems. Imagine your store automatically reminding customers about abandoned carts or automatically answering frequently asked questions. Sounds promising, right? Is your e-commerce platform ready for such innovations?

Support for multilingualism and global sales (cross-boarding)

Globalization isn't just a buzzword—it's our everyday reality. Therefore, multilingual support and international sales support are essential for companies seeking to expand into new markets.

E-commerce platforms with multilingual features offer:

• the ability to reach customers around the world, regardless of their location,
• opportunity to increase revenue,
• building a strong position in the global market,
• communication with customers in their native language, which increases trust and shopping convenience.

Imagine a store that communicates with customers in their native language – it's not only convenient but also a way to gain their trust. Is your sales platform ready to conquer international markets?

Which e-commerce platform is best? Summary.

Choosing the right e-commerce platform is one of the key steps on the path to success in online commerce. Every business, regardless of its scale, has specific needs that must be considered when making decisions. Therefore, it's worth carefully analyzing which solution best suits your needs to effectively develop your online store and achieve your goals.

For small and medium-sized stores

If you run a small or medium-sized store and have a limited budget, it's crucial that the platform is easy to use and offers reliable technical support . For Polish entrepreneurs, the following are great options:

• IDOSELL – integrations (various), many built-in functions, scalability, huge personalization possibilities (open SaaS), integration with Allegro.
• Shoper – easy setup and the ability to quickly start your business.

Both of these platforms allow you to avoid complex technical configurations, allowing you to focus on developing your offerings and acquiring customers. These solutions enable a quick start to e-commerce and efficient store management.

For large and scalable businesses

If you plan to grow your business dynamically and need advanced features and full control over every aspect of your business, you should consider open source platforms such as:

• Magento 2 – almost unlimited possibilities of personalization and scalability, but unfortunately at a huge cost (to quote our client: "if you don't have PLN 500,000 or 1 million, it's better not to start with Magento."
• IDOSELL – as an e-commerce platform, the so-called Open Saas (Open Saas), offers sufficient scalability: hundreds of thousands of products, millions of traffic, the ability to create and add your own functions (application) and – recently – IDOSELL APPS, a rapidly growing marketplace of applications from external developers.

For aspiring entrepreneurs

Are you just starting out in e-commerce? You need a simple and affordable solution . The best options for beginners are:

• Shoper – you can launch a store quickly and easily, and importantly, quite cheaply.
• Shopify – ready-made templates and an extremely intuitive interface,
• IDOSELL – however, we also recommend this platform here, because we believe that ANY company that wants to launch an online store, even a small one, can use e-commerce to sell its products nationwide and across Europe. As the saying goes, "the sky is the limit," so in our opinion and based on our experience, it's worth starting with a scalable platform, one that allows the entrepreneur to expand and scale their operations.

All of the above platforms (except for Magento 2, for example) allow you to launch an online store relatively quickly, allowing you to focus on building your brand and acquiring your first customers. They make starting an e-commerce business incredibly easy – and who knows, maybe your store will soon become a real hit?

Want to learn more?

Write to us and learn how to choose the right platform for your online store.

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