Schema.org – why is it important for online stores? What? Schema.org is a standard for describing structured data that helps search engines better understand website content. In e-commerce, it allows you to mark up, among other things.
Recommerce – how does the used goods trade work? What does it mean? Recommerce is a sales model that repurposes used products – from electronics to fashion and furniture. This article explains how it works
Gemius Report – What do we know about Polish online consumers after 2024? What's happening? The latest Gemius report, "E-commerce in Poland 2024," provides data on Polish consumer behavior online
New EU guidelines on dark patterns – an end to manipulation in online stores? What's happening? The European Union is introducing new regulations on so-called dark patterns – manipulative techniques used in digital interfaces.
Poles are increasingly willing to buy over-the-counter medications online – a new impetus for the digital world. What? The number of Poles buying over-the-counter (OTC) medications online is growing. Why? Changing shopping habits, convenience
New EU regulations on cross-border e-commerce – what do online store owners need to know? What's changing? New EU regulations have been in force since 2025, streamlining and standardizing the rules for cross-border sales
Freelancers and consultants are gaining importance. E-commerce is increasingly turning to external experts. What? A Useme report shows that companies in Poland are increasingly willing to use freelance services – especially in
Will the European digital world grow by 45% in five years? Better prepare. What? The European e-commerce market (digital world) is expected to grow by 45% in the next five years. Why? Dynamic growth
What are the sources of traffic to an online store? Online store traffic can come from various sources – organic (SEO), paid (Google Ads, social media), direct, referral, or email marketing. Effective acquisition
The end of the wszystko.pl marketplace platform – why did the project fail and what does this mean for sellers? The end of wszystko.pl! Wszystko.pl, an ambitious project by the Comarch Group that was supposed to become a serious competitor to
What? E-commerce consulting provides comprehensive support for companies in managing and developing sales in the digital world. It includes audits and optimization of online stores, as well as the creation of effective marketing strategies and the selection of
E-commerce barometer: January 2025 – record start of the year and dynamic foreign sales What? The e-commerce barometer (BaseLinker Index) in January 2025 reached 127 points, which means a month-on-month increase and
