Google AI Overviews Lower CTR: A New Challenge for the Digital World What? After the introduction of Google AI Overviews (SGE), which automatically generates answers in search results, there was a significant drop in click-through rate
Online Store Migration: How to Safely Transfer Your Online Store to a New Platform What? Sometimes we reach a point in our online business where we need to make a strategic decision to change our store technology/platform.
LivePrice: A Comprehensive E-Commerce Price Monitoring and Automation Tool. What? LivePrice is a competitive pricing monitoring tool that allows online stores to analyze market price changes and automatically adjust
What? In 2025, the European Accessibility Act (EAA) Directive came into force, introducing new obligations regarding the digital accessibility of services and products in the world of e-commerce. Now, in 2026, these regulations are
European cross-border trade is growing – its value already reaches €275.6 billion. What? In 2023, the value of European cross-border trade in the digital world will reach €275.6 billion. Why? This confirms the dynamic growth in importance
Pimcore: A Comprehensive Data and Experience Management Platform What? Pimcore is an advanced open source platform for managing product information (PIM), content (CMS), digital assets (DAM), and customer experience (DXP) in one
Selesto – a comprehensive e-commerce platform for running an online store. What? Selesto is a Polish SaaS e-commerce platform that allows you to quickly launch an online store without any programming. In this article, we analyze,
Headless e-commerce: architecture, benefits, and implementation. What? Headless e-commerce is a modern approach to building online stores that separates the visual layer (front-end) from the technical layer (back-end). This allows
E-commerce Barometer: March 2025 under the microscope. Is the digital world returning to growth? What? The e-commerce barometer (BaseLinker Index) reached 153 points in March 2025, which means significant growth in both
Google Shopping: How it works and how to run effective shopping campaigns What? Google Shopping is a service that allows users to search for products, compare prices, and make purchases directly from search results
B2B Platform: Key Features, Integrations, and Implementation Models What? A B2B platform is a modern online sales tool that allows companies to conduct wholesale trade and process business orders online
B2C Sales: How the Business to Consumer Model Works In a dynamically changing world where consumer expectations are growing day by day, the Business to Consumer (B2C) model is becoming a key pillar
