What? An analysis of the costs of running an online store in 2025—from technology expenses, through marketing and logistics, to customer service and online business development. Why?
What? This article discusses the strategic importance of the "About Us" section in online stores and its impact on building trust in the world of digital shopping. Why? In the digital world,
The COVID-19 pandemic has accelerated the digital transformation of grocery retail, but it's technologies—from warehouse automation to artificial intelligence—that are making online shopping increasingly intuitive and accessible. The market has surpassed PLN 4 billion and is expected to grow to PLN 14 billion by 2028, making e-grocery one of the fastest-growing segments in the digital world.
Allegro launches "brand stores" – a new stage in personalizing online sales. What? Allegro is introducing a new "brand store" sales format – the first space was launched by Inglot. Why?
WCAG and EAA – we remind you about the upcoming changes in regulations for online stores. What? In 2025, new regulations resulting from the EAA Directive will come into force,
Google EAT: How Google evaluates content quality and site authority What? Google has been using EAT guidelines for years to help evaluate content quality and site authority
Does Google predict the end of organic search dominance? A new era of search is coming. What's changing? Google is considering three scenarios for how the situation will evolve and how the way we search for information will change
The European Union is planning a new fee for Asian e-commerce giants. What? Brussels wants to introduce a fee on low-value shipments from outside the EU – this will hit
WMS system – warehouse management in a modern version What? We explain what a WMS (Warehouse Management System) is and what role it plays in warehouse management in
E-commerce Barometer: April 2025 – month-on-month stabilization at a high level, but significant year-on-year growth! What? E-commerce Barometer (BaseLinker Index) in April
An e-commerce advisor – who are they, what do they do, and is it worth investing in such support for e-commerce projects? What are they? Who is an e-commerce advisor, and what are their roles?
E-commerce Specialist: Competencies, Tools, and Career Path What? Who is an e-commerce specialist, what are their responsibilities, and what does their role look like in a modern online store?
