Pimcore: A Comprehensive Data and Experience Management Platform What? Pimcore is an advanced open source platform for product information management (PIM), content management (CMS), digital asset management (DAM) and
Selesto – a comprehensive e-commerce platform for running an online store. What? Selesto is a Polish SaaS e-commerce platform that allows you to quickly launch an online store without
Headless e-commerce: architecture, benefits, and implementation What? Headless e-commerce is a modern approach to building online stores that separates the visual layer (front-end) from
E-commerce Barometer: March 2025 under the microscope. Is the digital world returning to growth? What? The e-commerce barometer (BaseLinker Index) reached 153 points in March 2025, which
Google Shopping: How it works and how to run effective shopping campaigns What? Google Shopping is a service that allows users to search for products, compare prices, and make purchases
B2B Platform: Key Features, Integrations, and Implementation Models What? A B2B platform is a modern online sales tool that enables companies to conduct wholesale and service business
B2C Sales: How the Business to Consumer Model Works In a dynamically changing world where consumer expectations are growing day by day, the Business to Consumer model
Schema.org – why is it important for online stores? What? Schema.org is a standard for describing structured data that helps search engines better understand a website's content.
Recommerce – how does the used goods trade work? What? Recommerce is a sales model that repurposes used products – from electronics to fashion and furniture.
Gemius Report – What do we know about Polish online consumers after 2024? What's happening? The latest Gemius report, "E-commerce in Poland 2024," provides data on
New EU guidelines on dark patterns – an end to manipulation in online stores? What's happening? The European Union is introducing new regulations on so-called dark patterns – manipulative ones
Poles are increasingly willing to buy over-the-counter medications online – a new impetus for the digital world. What? The number of Poles buying over-the-counter (OTC) medicinal products online is growing.
