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audits

Step-by-step e-commerce analysis: what to improve to sell more?

Online store sales aren't growing, even though traffic is? It's usually not "bad luck," but rather bottlenecks hidden in the data and the shopping journey. In this article, I provide a step-by-step e-commerce analysis

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Marcin Stadnik 2026-01-03
e-commerce

Customer loyalty in 2025: why it was conditional and how to build it in the digital world?

In 2025, customer loyalty has become conditional: as many as 98% of buyers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Chamber report and translate them into

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Marcin Stadnik 2026-01-02
SEO

SEO vs. PPC – what to choose and how to combine these marketing strategies?

SEO and PPC are two key marketing strategies that help increase visibility in search results. SEO is a long-term process that generates organic traffic, while PPC allows for immediate results

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Marcin Stadnik 2026-01-01
e-commerce

Will the EU level the playing field in e-commerce? What do the changes mean for Polish online sellers?

Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying clearly: the competition is uneven, because some sales from outside the EU operate under different cost and control conditions

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Marcin Stadnik 2026-01-01
e-commerce

How to automate marketing and increase sales with Edrone?

Want to increase sales in your online store? With edrone, it's possible! Learn how marketing automation, personalized campaigns, and product recommendations can support your business growth. Read on for easy implementation

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Marcin Stadnik 2025-12-31
content

Content marketing in e-commerce: what to write on a store blog?

What? This article is a comprehensive guide to an effective content marketing strategy in e-commerce—with a particular focus on the role of the store blog. We show you how to plan, create, and distribute content that truly supports sales,

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Marcin Stadnik 2025-12-30
AI – Artificial Intelligence

AI Agent Shopping is Coming: What Will Klarna's Agentic Product Protocol Change?

Klarna's Agentic Product Protocol is the new data standard for AI-driven shopping. Find out what this means for online stores and how to prepare.

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Marcin Stadnik 2025-12-30
content

Content-driven SEO: How does content build visibility, authority, and sales?

Content-driven SEO in 2025 focuses on real value: author experience (EEAT), alignment with intent, and data-driven work. In this article, I present the pillars of this strategy, a practical implementation plan, and tips on how to

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Marcin Stadnik 2025-12-29
e-commerce tools

IdoSell integration with Subiekt GT and Subiekt Nexo: full synchronization via IdoSell Bridge

Manually retyping data between Subiekt and the online store quickly leads to errors, delays, and lost sales. Integrating IdoSell with Subiekt GT and Subiekt Nexo via IdoSell Bridge allows for synchronization

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Marcin Stadnik 2025-12-28
e-commerce

The End of Ultra-Cheap Shipping? The EU Introduces a 3-Euro Fee, Hits Temu and Shein

Ultra-cheap purchases from China may no longer be as profitable as they used to be. The EU is announcing a flat fee of €3 for small shipments, which will undermine the sales model of platforms like Temu and

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Marcin Stadnik 2025-12-27
AI – Artificial Intelligence

AI traffic in your online store: how to turn ChatGPT visits into real revenue

More and more customers are coming to online stores thanks to AI-generated commands and responses, but many brands are facing the same problem: the number of visits is increasing, and carts are not closing properly

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Marcin Stadnik 2025-12-26
e-commerce

Menu assigner in IdoSell products – how to automate your store menu and save time

Manually assigning products to menus can take hours, especially when the offerings change frequently. The Assigner app in IdoSell does it automatically – based on rules that you set once and then fine-tune

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Marcin Stadnik 2025-12-25
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