BigCommerce e-commerce platform – what is it and is it worth considering?

What is BigCommerce and how does this online store platform work? What? BigCommerce is an advanced SaaS (Software as a Service) platform designed for online stores. It allows merchants to launch and manage online commerce across multiple channels from a single…

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Google Merchant Center – what is this e-commerce tool and what is it used for?

Google Merchant Center is a powerful way to manage your products and advertising within the Google ecosystem. What? Google Merchant Center is a platform provided by Google that allows businesses to showcase their products in Google search results and ads, including Google Shopping campaigns. The tool allows…

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SellAssist – Your online sales manager as an alternative to BaseLinker?

Sellasist – Comprehensive Sales Management and E-Commerce Automation. What? SellAsist is a modern Order Management System (OMS) that supports e-commerce companies in automating sales and logistics. This platform enables centralized management of orders from various channels…

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E-commerce Barometer: March 2025 under the microscope. Is the digital world returning to growth?

E-commerce Barometer: March 2025 under the microscope. Is the digital world returning to growth? What? The e-commerce barometer (BaseLinker Index) reached 153 points in March 2025, representing significant growth both monthly and year-on-year. Why? The barometer's rise indicates dynamic…

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What is the BaseLinker Index? E-commerce barometer in Poland.

BaseLinker Index: an indicator of the health of the Polish internet (e-commerce world). What? The BaseLinker Index is an internet barometer, a barometer of e-commerce in Poland – a ranking based on online sales data from over 3,000 online stores, prepared monthly by BaseLinker. This index…

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Google Shopping – smart online shopping – what is it and what does it mean for e-commerce?

Google Shopping: How It Works and How to Run Effective Shopping Campaigns What? Google Shopping is a service that allows users to search for products, compare prices, and make purchases directly from Google search results. It relies on product data sent by sellers to Google…

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Chinese Sellers Are Leaving Amazon. Are Global Trade Changes Coming?

Chinese sellers are leaving Amazon. Are global trade shifts coming? What's happening? Chinese sellers are leaving the Amazon platform en masse. Why is this happening? Rising tariffs and US policies toward Chinese imports are forcing them to change their sales strategies. Who does this matter to? For store owners…

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IdoSell develops cross-border: another e-commerce tool facilitating international expansion

Authorized IdoSell Partner IdoSell expands exports: country module facilitates international sales. What happened? IdoSell has introduced a new country module for managing international sales. Why is this important? New features enable precise management of offers and logistics across different countries, all from a single dashboard. Who is this solution for? For…

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What is a B2B platform and why should every retail company have such a sales tool?

B2B Platform: Key Features, Integrations, and Implementation Models What? A B2B platform is a modern online sales tool that enables companies to conduct wholesale trade and process business orders online. Such solutions automate purchasing processes, facilitate communication between contractors, and allow for complete control…

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Amazon marketplace – number one in the world, but still weak in Poland – is it worth it?

Amazon Marketplace: A Comprehensive Guide for Sellers What? Amazon is the undisputed leader in global online commerce, but its position in Poland remains weak. Although the platform has been operating in Poland since 2021, it has failed to gain significant market share and continues to lose…

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