What? Marketing automation is an advanced method of marketing communications based on process automation, message personalization, and the analysis of customer behavioral data. It's not just a set of tools—it's a strategy that's transforming the way online stores establish and maintain relationships with…
What? The European Union announced retaliatory tariffs on US goods worth a total of €93 billion. Brussels is responding to the US administration's protectionist actions, including previous tariffs on steel and aluminum. Why? The tariffs are aimed at…
What? This article focuses on the practical application of artificial intelligence (AI) in e-commerce, with a particular focus on the needs and opportunities of small and medium-sized enterprises (SMEs). We highlight specific areas where AI can support online sales, discuss available tools,…
What? This article is a comprehensive guide to an effective content marketing strategy in e-commerce—with a particular focus on the role of the store blog. We show you how to plan, create, and distribute content that truly supports sales, builds trust, and positions your brand online. Why? In the digital age, competition…
What? IdoSell has introduced a brand new content block editor that allows online store owners to design and edit subpages without involving developers. Thanks to the intuitive drag-and-drop approach, you can easily create modern, responsive, and visually appealing sales, information, and…
Remarketing—How to Recover Abandoned Carts? What? This article is a comprehensive guide to e-commerce remarketing strategies, with a focus on abandoned cart recovery techniques. We discuss specific tools, campaign scenarios, best practices, and mistakes to avoid. You'll learn how, step by step...
What? IdoSell is introducing a new prePIM application – an advanced PIM (Product Information Management) tool that enables integration, automation, and editing of product data in a single environment. (IdoSell Online Store – What Is It and Why?) Why? In the face of the growing number of sales channels, diverse…
What? Starting August 18, 2025, Allegro is introducing a requirement for all sellers offering products to European Union customers to have and assign an EPR (Extended Producer Responsibility) number. Failure to do so will result in automatic listing blocking. Why? This is part of the implementation of EU environmental regulations aimed at…
What? VTEX is a modern, modular e-commerce platform combining headless, composable commerce, and MACH architecture. It enables flexible and scalable sales across B2C, B2B, D2C, and marketplace models—all within a single, integrated platform. Why? Modern businesses need tools that…
What? This article focuses on the development of modern login and authorization methods in online stores – with particular emphasis on SMS code login and biometric (fingerprint) authentication. The solutions described are already available to users of the IdoSell platform, one…