What? Poczta Polska has launched a strategic partnership with Orlen Paczka, which aims to create the largest network of parcel collection and shipping points in Poland. Why? The merger of the two companies' infrastructure is expected to strengthen the domestic market
What? The latest data from the EHI Retail Institute and ECDB shows that the ten largest online retailers are responsible for the lion's share of e-commerce growth in Germany. Why is this important? Revenue concentration after
What? New data shows that fewer than 15% of online shoppers make a second purchase from the same online store. This is a worrying sign for an industry increasingly struggling to maintain loyalty
What? The European online retail market grew by 7% in 2024, reaching a value of over €800 billion. This growth confirms the growing importance of digital shopping in the daily lives of consumers across the globe
What? A comparison of four popular online store platforms—WooCommerce, Shopify, PrestaShop, and IdoSell—from the perspective of the needs of small and medium-sized businesses in the digital world. Why? Choosing the right software
AI Mode in Google Search is now available in Poland! What? Google announced that AI Mode, a search mode powered by artificial intelligence, is now available in Poland. This is a groundbreaking change in
Consumers don't trust the first result - AI use in search is growing rapidly What? New research shows that only 11% of consumers trust the first search result, while a whopping 73% say they use it more often
What? Media Expert announced that its online store will be transformed into a marketplace platform, opening up sales opportunities to external companies and expanding its product offerings with single-point access. Why? The project aims
What? The European Commission has announced changes to cookie regulations aimed at simplifying the process of obtaining consent from website users. The reform aims to reduce the number of intrusive banners
A record number of BLIK transactions in 2024 – what does this mean for the digital world? What? BLIK achieved a record – over 2.4 billion transactions in 2024 alone, and the total
What? This article is about the phenomenon of impersonating online service providers – creating fake websites, profiles and contact channels that are intended to extort data or money from unsuspecting users
What? The Digital World Barometer (BaseLinker Index) for June 2025 shows a significant increase in online sales dynamics in Poland, achieving one of the highest results this year. Why? The increase in the index indicates growing activity
